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To: Jenna who wrote (25540)	2/24/1999 1:27:00 AM
From: puborectalis	Respond to of 120523

Bozell is a division of TNO..........................Liquor industry mulls TV ad campaign, but says no decisions made By Skip Wollenberg, Associated Press, 02/23/99 23:55 NEW YORK (AP) - Liquor makers are hearing from the advertising agency behind memorable campaigns for milk and pork as they consider developing TV commercials and other ads to convert beer and wine drinkers. The industry's trade group heard a presentation in December from an arm of the agency Bozell Worldwide, which developed the milk-mustache campaign for the dairy industry and tagged pork as ''the other white meat.'' Bozell is considering mounting an ad campaign on behalf of the liquor industry as U.S. consumption of scotch, gin, rum and other distilled spirits has begun to stabilize after years of steady decline. Critics of liquor advertising fear such a campaign would be designed to make imbibing as routine as having a beer has become for many people. ''The danger is that liquor becomes viewed as just another liquid,'' said George Hacker, who monitors alcohol marketing for the consumer group Center for Science in the Public Interest. But a spokeswoman for the industry's main trade group said Tuesday that the examination of whether to back a generic campaign on behalf of distilled drinks is preliminary and no decisions have been made. ''It's all in the developmental stage,'' said Judy Blatman, a spokeswoman for the Distilled Spirits Council of the United States. ''At this point, there is no budget, no campaign, no media schedule - nothing that has been approved.'' She declined to offer a timetable for a decision. The liquor business has been increasingly envious of the relative freedom the beer and wine industry have to advertise on radio and TV. At the same time, its sales have been slumping. Consumption of distilled spirits dropped 20 percent from 1985 to 1995, although it has edged up 1 percent over the next two years, according to the Adam's Business Media Liquor Handbook. U.S. liquor sales in 1997 were estimated at $33.6 billion. The consideration of an industry ad campaign also comes a little more than two years after liquor makers dumped a self-imposed ban against advertising on radio and TV that had been in place for nearly 50 years. Blatman said more than 1,000 radio and TV outlets have carried liquor ads since the industry lifted the ban in November 1996. In addition, she said a Washington, D.C., television station ran an ad the group prepared comparing alcohol content in typical servings of beer, wine and alcohol for six weeks last summer. But she said the commercial only ran as part of the trade group's sponsorship of a tennis tournament. The major broadcast networks and several cable networks, including CNN, TNT, A&E, Lifetime and the USA Network, have refused to take distilled spirits ads. Hacker, who said he has seen portions of a memo from the New York Media arm of Bozell Worldwide for the trade group, said it mentions spending up to $40 million for on broadcast ads, heavily weighted toward cable TV. He estimated individual liquor companies spent about $10 million on TV and radio ads for their brands in 1997. But he added the memo indicates ''they are considering a number of options'' including less dramatic efforts as well. ''This hasn't gotten very far. It is still a preliminary proposal,'' he said. Bozell referred calls on the matter to the trade association. Blatman declined to provide details of Bozell's memo. The Wall Street Journal had reported on the proposal Tuesday. ''It would be silly for us to talk about any plans until something is finalized,'' Blatman said. [ Send this story to a friend \| Easy-print version ]

To: Jenna who wrote (25540)	2/24/1999 1:48:00 AM
From: profit_guy	Read Replies (1) \| Respond to of 120523

Jenna, FWIW, forbes.com

To: Jenna who wrote (25540)	2/24/1999 7:43:00 AM
From: zoya	Read Replies (1) \| Respond to of 120523

jenna, nsol has options. cboe.pcquote.com

To: Jenna who wrote (25540)	2/24/1999 9:29:00 AM
From: BYRON S DOHERTY	Respond to of 120523

#8 on todays watch list...I have owned this stock for years. Under new management. The new CEO and his staff went back east to promote there company to analysts. Lots of info about this on Yahoo. They are also to beat earnings estimates. Last quarter they announced that this quarter would not be as great because of new staff hiring, and that 2nd quarter earnings would be even greater........(edited) By Don Clark, Staff Reporter NOVATO, Calif. -(Dow Jones)- #8 stock will report fourth-quarter earnings and revenue slightly above analysts' estimates, Chief Executive Officer told Dow Jones Tuesday. The Novato, Calif company will report fourth-quarter earnigns of 11 to 12 cents a share, beating the estimate by one analyst surveyed by First Call of 10 cents a share. In addition, CEO said revenue will be $8.7 million, beating the $8.5 million projected by analysts. In the year-earlier period, reported net income of $112,000, or one cent a share, on sales of $7.4 million. The company is scheduled to formally report its results on Thursday. an artificial-intelligence pioneer founded in 1979, now makes software used in customer support and related applications. After going public in 1995, the company lapsed into a string of unprofitable quarters. The new CEO, who joined the company a year ago, has been trying to mount a comeback. He reorganized management and changed the company's selling strategy, which originally relied on relationships with larger front-office software companies that would include Inference's products when they made a customer installation. The trouble with that approach, The CEO said, is that those partners would deeply discount Inference's software to make a sale. Pricing plummeted. now relies on its own sales force. The CEO says average selling prices in the latest quarter were 30% higher than the year-earlier period. Deep discounting "doesn't happen anymore," CEO said. 'We've taken control of the sales process.' products help phone sales and service people answer questions about product problems and make recommendations about purchases. It also sells Internet versions of its products, so that users can enter into an online dialogue to get answers to questions. Web commerce was a big driver for sales in the latest quarter,CEO Said Copyright (c) 1999 Dow Jones & Company, Inc. All Rights Reserved.

To: Jenna who wrote (25540)	2/24/1999 9:40:00 AM
From: Rollcast...	Read Replies (2) \| Respond to of 120523

Zmax announces 3.1 million in new contracts and new office openings... biz.yahoo.com

To: Jenna who wrote (25540)	2/24/1999 9:54:00 AM
From: Teri Garner	Read Replies (2) \| Respond to of 120523

Jenna, MU is unbelievably strong. Lots of huge blocks continue to go in. Yest. it was DLJ, today Robbie gave some bullish comments. Stock is still 8 pts from 52wk hi.

To: Jenna who wrote (25540)	2/24/1999 12:06:00 PM
From: unctarheel	Read Replies (1) \| Respond to of 120523

Jenna, you long GNET?

To: Jenna who wrote (25540)	2/25/1999 8:11:00 AM
From: Jenna	Read Replies (2) \| Respond to of 120523

Yesterday was a particularly good day for our Newsletter stocks: SELAY +2 3/8, LVCI +1 1/2, NCOG +1 1/4, SLVN +2 1/8, PZZA +1 1/16, RSCR +1 3/16. All of these also enjoyed over 200% more volume than 30 day average. Other newsletter stocks that have already reported continued to maintain strength through the close. Looking for more of the same today. The market climate actually was down. We had almost 80% of our earnings plays kick in. This week been one of the best weeks ever since our stocks were pretty easily picked up as their anticipation was high followed by clear volume increases. They were also on the IBD's list of the top 10 earners throughout the week. The latest calendar updates for March 1-5 are now on the website.. Please access them only through the member login button and 'click' on "Calendar" There is another version for those without java enabled browser.