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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Tenchusatsu who wrote (50811)	2/24/1999 1:30:00 PM
From: Petz	Read Replies (2) \| Respond to of 1571933

Tench, RE my statement, "Winstone 99 IS the most important benchmark, even for "high end" users" You replied, The K6-3 has its place. The Pentium III has its place. K6-2 and Celeron have their place as well. Heck, even the iMac has its place (right next to the 1998 VW Bug). But AMD marketing hasn't figured this out yet, or care to. They're too obsessed with trying to push back a tidal wave of Pentium III marketing that they've even called their new processor the K6-III! Therefore, people are expecting a little too much from the K6-III, and thank God we have guys like Anand and Tom to set the record straight and show that the K6-III is not the Pentium III killer that all the anti-Intel zealots were hoping for. Actually, its guys like Anand and Tom who are "mismarketing" the K6-III, by assuming its a gaming CPU. By saying that Winstone 99 is the "most important" benchmark, I meant that for the target business user, it is the most relevant benchmark, that is, it is the benchmark most highly correlated with higher business productivity and employee satisfaction. The K6-III is not a Pentium III killer, even in this target business market, simply because AMD cannot possibly make 10M of them in a quarter. As for Intel's market segmentation strategy, I see no differentiation between the Pentium III and the Pentium II. In fact I suspect that there are very few Pentium II wafer starts over at Intel and that Pentium III actually has a smaller die size and (when yields rise) will be cheaper to produce than Pentium II. Maybe the advertising blitz will prove me wrong. The marketing strategy for the K6-2 was orientated (via 3DNow!) towards the "home enthusiast" user. It actually created the sub-$1K market. Now, the advertising executive who bought a K6-2-300 system for $800 for his daughter, and found that it was faster than his Pentium II-266 at work, is asking himself if he can save $500 per employee by buying K6-III systems rather than Pentium III systems. In many cases, he will answer, "YES." Petz PS - the hardcore gamer CPU will be the K7