To: dwight martin who wrote (321 ) 2/24/1999 6:20:00 AM From: mike.com Respond to of 13157
Wednesday February 24, 1:04 am Eastern Time Company Press Release SOURCE: Wink Communications, Inc. Wink Adds Cox Communications in Palos Verdes to Launch Schedule ALAMEDA, Calif., Feb. 24 /PRNewswire/ -- Cox Communications (NYSE: COX - news) customers in Palos Verdes, a metro-Los Angeles community, will soon enjoy Wink's interactive ''enhancements'' as they participate in Cox's trial of Wink Enhanced Broadcasting(TM) services. Cox Communications and Wink Communications announced today that Cox's Palos Verdes customers using the General Instrument CFT2200 advanced analog set top will receive Wink's Enhanced Broadcasting and TV-based E-commercials(TM). These new Wink-enabled services will be included in the launch of a new product tier provided free of charge to all CFT2200 customers. Launch of the new tier and Wink services is planned for Spring 1999. Palos Verdes is the first Cox system to trial Wink's Enhanced Broadcasting technology and services. ''Wink's Enhanced Broadcasting and TV-based E-commerce services hold great promise for Cox and for the cable industry as a whole,'' states Maggie Bellville, Sr. Vice President of Operations for Cox Communications. ''We look forward to learning much about the role interactive services can play in our operations.'' Melinda White, Vice President of TV Sales for Wink Communications commented, ''Cox has a well-earned reputation of innovative focus on the customer. It's great to be part of this new product offering, adding even more value to Cox's advanced analog customers through Wink E-commerce service.'' The Agreement between Wink and Cox allows program-related data enhancements to be delivered to customers. In addition to receiving interactive program enhancements, viewers will be able -- while viewing regular television commercials -- to order a brochure, coupon or product with a remote click instead of dialing a toll-free telephone number. Announced providers of Wink Smart Commercials(TM) include Procter & Gamble, AT&T, Charles Schwab, Clorox, Levi-Strauss & Co., General Electric and Universal Pictures Marketing. About Cox Communications, Inc. Cox Communications, Inc. (NYSE: COX - news) is among the nation's largest broadband communications companies, serving 3.8 million customers. As a full-service provider of telecommunications products, Cox offers an array of services, including cable television under the Cox Cable brand; local and long distance telephone services under the Cox Digital Telephone brand; high speed Internet access via Cox@Home; advanced digital video programming services under the Cox Digital TV brand; and commercial voice and data services via Cox Business Services. Cox is an equity owner of Sprint PCS, the nation's first national wireless personal communications service (PCS); and is also an investor in numerous programming networks, including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com. About Wink Communications, Inc. Wink Communications is the originator of Wink Enhanced Broadcasting(TM) and Wink Smart Commercials(TM). Wink provides the products to create interactive TV content and the services for collecting viewer responses. Through Wink's association with television, cable, and satellite leaders, the Wink technology is being used for mass-market interactive television and TV-based E-commerce. Many industry leaders have licensed the Wink technology, including: TCI and Time Warner Cable; DIRECTV; General Instrument, Scientific-Atlanta and Toshiba; CNN, TBS, ESPN, NBC and the Weather Channel; Procter & Gamble, Charles Schwab, AT&T and General Electric. Wink Enhanced Broadcasting has been available in Japan since October 1996 and in the United States on an InterMedia Partners cable system since June 1998. Additional information regarding Wink Communications can be obtained at www.wink.com. Color images of Wink Enhanced Broadcasting and Wink Smart Commercials(TM) are available by contacting Michael Baehr at 510.337.6315. SOURCE: Wink Communications, Inc.