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Technology Stocks : Newbridge Networks -- Ignore unavailable to you. Want to Upgrade?

To: Glenn McDougall who wrote (9818)	2/24/1999 7:11:00 AM
From: Glenn McDougall	Read Replies (1) \| Respond to of 18016

Newbridge takes bite out of Apple Kanata firm picks off exec to raise U.S. profile Karyn Standen The Ottawa Citizen; with files from Bloomberg News Newbridge Networks Corp. yesterday took a big step to raise its low profile in the United States and regain market share lost to bigger competitors. The fifth-largest network-equipment maker appointed Satjiv Chahil, a former top marketing executive at Apple Corp., to the new position of executive vice-president for global marketing. The job was created in July by Newbridge president Alan Lutz, but never filled. Mr. Chahil left Apple in 1997. "(Mr. Chahil) has a proven implementation track record of innovative and impactful marketing strategies," Mr. Lutz said in a prepared statement. "Under his leadership, the Newbridge brand name will become synonymous with broadband networking excellence." Mr. Chahil, who also worked at IBM and Xerox Corp., will supervise three vice-presidents of regional marketing, three assistant vice-presidents of product marketing and one assistant vice-president of marketing communications. He will also oversee a staff of about 280 employees, based primarily in Kanata. As head of global marketing at Apple Computer Inc., Mr. Chahil, 47, helped the seventh-largest PC maker build a loyal following of customers while competing with larger rivals. Newbridge is in a similar situation, having lost ground to Cisco Systems Corp., the largest maker of computer networking equipment, and seen some product sales slow. Indeed, analysts have in the past said Newbridge lacks a U.S. presence that matches its strength in products and distribution. Mr. Chahil will be based in Herndon, Virginia, where Newbridge has a staff of 450 employed primarily in sales and marketing. And while his top priority will be boosting Newbridge's U.S. presence, Mr. Chahil will also focus on the company's global market. Mr. Chahil's appointment is the latest in a top-level restructuring that leaves Newbridge "solidly positioned" to move forward, Mr. Lutz said.