(NEWS)Any of you guys know of a PrimMedia or TeleServices International Group
Completes Agreement With Lifetime
Learning Systems for Multi-Million
Dollar Fund-Raising Programs in Over 100,000 Schools
Throughout the United States
ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Feb. 24, 1999-- TeleServices International Group Inc. (OTC BB:TSIG), today announced the completion of two agreements with Lifetime Learning Systems (''Lifetime Learning'') of Stamford, Connecticut, for nationwide in-school
fund-raising programs for TSIG's My PhotoCard and My MusicCard programs.
Under the agreements, the schools will be conducting fund-raising programs using My PhotoCard for Kodak film and film processing services, and My MusicCard for CDs, DVDs and cassettes.
Both programs will benefit the participating schools and the National Music Foundation, as well as TSIG.
In the My PhotoCard program, Lifetime Learning will create, produce and distribute fundraising kits for implementation at more than 48,510 elementary schools nationwide. In the My MusicCard program, Lifetime Learning will generate and distribute fund-raising kits to more than 53,725 middle and senior high schools. Both programs are exclusive and will be available to 50,000,000 students.
Robert Gordon, Chairman of TeleServices, stated: ''Lifetime Learning Systems is a stellar organization, with almost unique access to the schools. Children in schools and their parents represent two of the major markets for music CDs, and for film and film processing. These
programs should be a big hit for the schools, the National Music Foundation, and for TSIG. We anticipate that the schools and the National Music Foundation will be able to raise tens of millions of
dollars for their programs. TSIG's goal is to sell at least 7,000,000 cards and to generate in excess of $200,000,000 in revenues with substantial profits from the sale of the cards, film, film processing,
and recorded music from these programs.''
Added James Guild, TSIG President, ''These agreements with Lifetime Learning Systems open up an enormous audience for TSIG and give us access to virtually every public and private elementary
school, middle school, and high school in the United States. In an era where school budgets and funding are being cut, TSIG is proud to offer teachers and schools innovative fund-raising programs
which will enable the schools to raise many millions of dollars to enhance their budgets and curriculum.''
Lifetime Learning Systems, a subsidiary of Primedia, Inc. (NYSE:PRM - news), is the nation's recognized leader in the creation and dissemination of corporate-sponsored educational materials.
Since 1978, Lifetime Learning has created over 1,000 educational programs for more than 350 leading corporations, including American Express, AT&T, Coca-Cola, Delta Air Lines, Kodak,
General Mills, GM, Hershey, McDonald's, Microsoft, Nabisco, Pepsi, PolyGram Records, Sears, Sony, TI, and Walt Disney. Lifetime Learning works with almost every school in the country, from
day care through college, and has over 2.2 million teachers and administrators in its database of the Schools where their programs are used consistently.
TeleServices International Group Inc. operates three Divisions. The Online Services Division is a leading provider of web and e-commerce products and services for businesses. The Products and Services Division forms revenue-sharing partnerships with corporations and not-for-profit organizations to raise funds with its My Card programs for the retail sale of music CDs, Kodak film and film processing, and a rapidly expanding array of other products. The TeleServices Division
supports the other two divisions and its own corporate customers through its state-of-the-art call center, which provides fully integrated global teleservices to companies selling products and services through toll-free numbers and the Internet. Visit TeleServices web site at stockprofiles.com, or e-mail info@tsig.com.
This press release contains ''forward-looking statements'' within the meaning of Section 27A of the 1933 Securities Act and Section 21E of the 1934 Securities Exchange Act. Actual results could differ materially, as the result of such factors as (1) competition in the markets for outsourced teleservices, for film and film processing, and for retail compact discs, (2) the ability of TSIG and
Lifetime Learning Systems to execute their plans, (3) the availability of financing at favorable terms, and (4) other factors detailed in the Company's public filings with the SEC.
Contact:
TeleServices International Group Inc., St. Petersburg
Paul Henry, 727/897-4000
or
VistaQuest Financial Public Relations, New York
Mark Kabbash, 212/551-7874
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TeleServices International Group Inc (OTC BB:TSIG - news)
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