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Microcap & Penny Stocks : AWLT wines and gourmet food - Italy Direct -- Ignore unavailable to you. Want to Upgrade?


To: JOE TURMAINE who wrote (2326)2/25/1999 10:55:00 AM
From: Micro-Selector  Respond to of 2595
 
Strategy looking good!

Last $0.05 -- 0.04 x 0.05

A couple things strike me as promising and forthright about the latest press release and the situation in general. (Maybe AWLT management is pushing for a "moral" as well as a corporate turnaround?!)

1. The company acknowledges that the winery acquisition was originally attempted in November 1997. This signals that the company is acknolwedging past failures to the market and shareholders in announcing its current strategy. (I was concerned that the company might simply try to wait long enough for the market to "forget" important details. The fact that the company addresses brings up such details 1.5 years later of its own accord is a good sign in my book.)

2. The company is attempting a "mix" of marketing and sales strategies. Rather than relying on Internet sales alone, the joint venture with Lionstone International will allow the company to tap into the direct-mail market as well.

Regards,
Micro