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Strategies & Market Trends : Waiting for the big Kahuna -- Ignore unavailable to you. Want to Upgrade?

To: Lazarus_Long who wrote (37672)	2/24/1999 4:25:00 PM
From: Brad Bolen	Respond to of 94695

Could this be the Big K sell signal of the century? FOR IMMEDIATE RELEASE CONTACT: Robert Barnard Public-Relations@beaniebabyworld.com Beanie Baby World Inc. beaniebabyworld.com (651) 578-8656 Voice (651) 748-9280 Fax Beanie Baby World Inc. Goes Public Through a Direct Public Stock Offering of 1 Million Shares of Common Stock! February 23, 1999 (INB) -- Beanie Baby World Inc. announces today that it's going public through a Direct Public Stock Offering (DPO) of 1 million shares. Beanie Baby World Inc. buys and resells on the secondary market quality Beanie Baby type toy products offered by several manufacturers like Ty™ Inc., creator of Beanie Babies®™, and Coca-Cola™ Inc., creator of Coca-Cola Beanies®™.* Beanie Baby World is the first online company that deals primarily in Beanie Baby type toy products to go public. Beanie Baby type toys, offered by several manufacturers, has been a phenomenon in the collectibles market for several years now. Due to a combination of attractive pricing, limited production and excellent marketing, Beanie Baby type toys are on a level far beyond the status of a 'fad' product. Product sales are growing at a rapid rate in the U.S. and internationally giving the marketplace strength for some time to come. Due to their limited availability and short production runs for most individual items, a large secondary market for Beanie Baby type toys has developed. In this environment, substantial opportunities exist for the secondary market reseller with a good market sense and understanding of value. Beanie Baby World Inc. directly addresses that market in the most efficient way possible -- by utilizing one of the key growth opportunities of the nineties, the Internet via the World Wide Web, which allows a marketer to reach a huge market with very little overhead cost. In a market, in which players (and websites) come and go daily, Beanie Baby World Inc. has also been singled out for its longevity and market leadership -- the true characteristics of a winner in e-commerce. Beanie Baby World's web site is 100% secure for online transactions, so customers can feel confident that their financial interests will be well protected. Beanie Baby World Inc. intends to further secure its position as a market leader through aggressive expansion funded by the current Direct Public Stock Offering. Intensive marketing and expansion into new distribution channels will be utilized, and Beanie Baby World Inc. plans to expand its inventory to include other lines of collectibles. According to Robert Barnard, founder and CEO of Beanie Baby World Inc., the website is currently receiving traffic of over 120,000 people a month and growing at a very rapid rate. A veteran of the computer industry (started computer consulting at the age of 9!), Mr. Barnard was most recently in charge of the global systems support center for Imation Inc. Prior to that, he was employed by Micron Computers Inc., one of the nations largest suppliers of personal computers. Mr. Barnard has several international certifications, which include Microsoft Certified Product Specialist (MCPS) and a Microsoft Certified System Engineer (MCSE). He is also a certified computer technician with an A+ certification from the Computing Technology Industry Association (CompTIA) and the webmaster for the Beanie Baby World web site. Investor interested in purchasing stock must first view the stock prospectus, which can be found at beaniebabyworld.com in the Investor Relations area. * Beanie Babies®™ is a trademark of TY™ Inc. and Coca-Cola Beanies®™ is a trademark of Coca-Cola™ Inc., both of which do not sponsor or endorse Beanie Baby World Inc. in any way, shape, or form.