Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony, -- Ignore unavailable to you. Want to Upgrade?

To: who cares? who wrote (14302)	2/24/1999 3:37:00 PM
From: timers	Read Replies (1) \| Respond to of 122087

you have dow news that isn't delayed huh?

To: who cares? who wrote (14302)	2/24/1999 3:37:00 PM
From: Nazbuster	Respond to of 122087

PRFM News on Yahoo: biz.yahoo.com

To: who cares? who wrote (14302)	2/24/1999 3:38:00 PM
From: Doorman	Read Replies (1) \| Respond to of 122087

For all you PRFM fans: Perfumania, Inc. Enters Into Marketing Agreement With Yahoo! Wednesday, February 24, 1999 03:03 PM Mail this article to a friend new! MIAMI--(BUSINESS WIRE)--Feb. 24, 1999-- Venture to Help Increase and Accelerate Traffic to Perfumania.com Perfumania, Inc. (NASDAQ: PRFM), the nation's leading discount perfumery chain, today announced a marketing agreement with Yahoo! Inc., a leading global Internet media company. In an effort to attract more customers to its new online fragrance store (www.perfumania.com), Perfumania will participate in several promotional campaigns on the front page of Yahoo! (www.yahoo.com) and throughout the Yahoo!(R) network of properties. In addition, Perfumania will open an online retail store on Yahoo! Shopping (http://shopping.yahoo.com), a comprehensive one-stop Internet shopping service. Ilia Lekach, Chairman and Chief Executive Officer of Perfumania, said, "We decided to maximize our Internet presence through a marketing campaign on Yahoo! because of Yahoo!'s unique ability to reach a massive global audience. Yahoo! presents us with the opportunity to focus specifically on the buyer profile we have identified through years of successful retailing," Lekach added. Lekach continued, "We intend to utilize numerous avenues to make people aware of the value of shopping at www.perfumania.com. Perfumania is the leading discount fragrance retailing outlet in the United States, the largest fragrance market in the world, and we plan to use our position for developing international franchised fragrance stores and Internet affiliation," Lekach said. "We envision our International Internet affiliates and franchisees selling fragrances in their local markets in local currency, at local prices and with local delivery, making Perfumania, Inc. a true global fragrance retailer." Commenting on the announcement, Ellen Siminoff, Vice President of Business Development and Strategic Planning at Yahoo! said, "We are very pleased to have developed this relationship with Perfumania. Yahoo!'s millions of users will now have the ability to easily access the wide array of fragrances that Perfumania offers." Perfumania, Inc. is a leading specialty retailer and wholesale distributor of a wide range of brand name and designer fragrances with some $180 million in annual sales. The Company operates a chain of more than 290 retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form SB-2. This release is available on the KCSA Worldwide website at www.kcsa.com. CONTACT: Perfumania, Inc., Miami Ilia Lekach (305) 889-1520 or KCSA, New York Joseph A. Mansi/Mark Schwartz (212) 896-1205/(212) 896-1220