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To: Ausdauer who wrote (4878)	2/24/1999 11:33:00 PM
From: Diamondhead	Read Replies (1) \| Respond to of 60323

"Images captured with the Dimage EX Series are stored on a CompactFlash Card, quickly becoming the industry standard. The camera is shipped with a 8MB storage card." Wednesday February 24, 1:38 pm Eastern Time Company Press Release Minolta Dimage EX Digital Camera Series Wins Prestigious DIMA Awards At PMA '99 Dimage EX Zoom 1500 Places First in Digital Camera Shoot-Out and Dimage EX Wide 1500 Wins Most Innovative Product RAMSEY, N.J.--(BUSINESS WIRE)--Feb. 24, 1999-- Minolta hit the jackpot at the recent Photo Marketing Association (PMA) '99 trade show in Las Vegas winning two prestigious Digital Imaging Marketing Association (DIMA) awards. The Dimage EX Zoom 1500, Minolta's megapixel digital camera, won DIMA's third annual digital camera shoot-out in the high-end consumer point and shoot category. In addition, DIMA selected the Minolta Dimage EX Wide 1500 as one of the top 10 Most Innovative Digital Products on display at PMA '99. ''We are excited that Minolta placed first in the DIMA Digital Shoot-Out,'' said Jon Sienkiewicz, Vice President of Marketing for Minolta Corporation's Consumer Products Group. ''The Dimage EX ZOOM 1500 was selected as the best in its class for image quality by the PMA voting members, and that's quite an honor. We are also honored to receive one of DIMA's top 10 most innovative product awards at the show for the Dimage EX Wide 1500. This digital camera illustrates the true expandable nature of the Dimage EX series with a wide angle lens unit not available in any other consumer digital camera.'' 1999 DIMA Digital Camera Shoot-Out Minolta's Dimage EX ZOOM 1500 won the third annual DIMA digital camera shoot-out in the point-and-shoot category -- $900 and above. In total, 36 digital cameras and 18 manufacturers were included in the shoot-out that was held on Wednesday, February 17, the day before the PMA show. Entries were judged by select PMA members during the show based on the following criteria: image/print quality, production and price. 1999 DIMA Innovative Digital Product Awards Minolta's Dimage EX Wide 1500 was selected as one of the 10 most innovative digital products on display at PMA '99. DIMA selected this Minolta digital camera out of hundreds of digital products displayed at the show. Judges were asked to cover the PMA Trade Show floor with an eye to the innovative. An Innovative Digital Product of PMA '99 is determined by the judges as utilizing new technologies and/or applications in such a way as to make the product either unique or the first of its kind. The products are of high quality, and shown themselves to be an influence on the future of digital imaging. Minolta was one of only two digital cameras that were selected for this honor. Minolta Dimage EX Series With the Dimage EX series, Minolta is pushing the envelope when it comes to resolution, speed, and innovative camera functions. The Dimage EX ZOOM 1500 and Dimage EX WIDE 1500 capture photo quality images at a Megapixel EXpress resolution of 1.5 million pixels (1,344 x 1,008). The cameras also boasts a detachable 3x zoom lens for the ultimate in versatility. Minolta has extended the detachable lens concept by producing a highly advanced digital bus; the EX Digital Bus. This enables the Dimage EX cameras to accept a variety of attachments such as interchangeable lenses, an EX Lighting Adapter or an EX Flash. It will also offer expansion capabilities for a higher resolution CCD lens unit in the future. The new Dimage EX WIDE 1500 is the first consumer digital camera to combine the benefits of digital imaging with a bright wide angle-lens to meet the needs of photographers requiring a broader view than traditional lenses. Its unique 5.2mm wide-angle lens (28mm equivalent in the 35mm format) offers a broader view to capture images that stretch across the horizon, such as large group shoots and scenic landscapes. The Dimage EX WIDE's bright lens features an impressively fast shutter speed to ensure high quality images, superior to converter-type lenses. Both the Minolta Dimage EX ZOOM 1500 and Dimage EX Wide 1500 feature a 2-inch, low temperature polysilicon color LCD monitor allows for easy composition. In addition, these cameras feature a real-image optical zoom viewfinder to help conserve batteries. Images captured with the Dimage EX Series are stored on a CompactFlash Card, quickly becoming the industry standard. The camera is shipped with a 8MB storage card. DIMA is the digital imaging arm of PMA that concentrates on how to find customers in the digital imaging market and how to sell to them. The association tracks the market through research studies like DIMA Data and probes the experiences of successful practitioners with special reports like Digital Imaging: Users, Uses and the Technology and Entrepreneurial Digital Imaging Services: Best Practices in an Emerging Industry. DIMA's goal is be the main information source in the ever-expanding digital imaging market. Minolta Corporation, headquartered in Ramsey, New Jersey, is the largest subsidiary of Minolta Co. Ltd., of Osaka, Japan, a leading manufacturer of cameras, business equipment, radiometric instruments and planetariums. For more information, consumers can visit Minolta's Web site located at minoltausa.com or access Minolta's PHOTOFAX at 800-528-4767. Minolta Corporation's Consumer Products Group (CPG) markets film cameras, digital cameras, binoculars, accessory lenses, photographic meters, 35mm and Advanced Photo System film scanners and other consumer products. Minolta is the exclusive distributor of Cokin filters. The corporation's Business Products Group (BPG) markets digital and analog office equipment. Products include black-and-white copiers, plain-paper laser facsimile machines, digital color copier/printers, micrographic systems, electronic image and information management systems, and related office equipment. The Peripheral Products Division (PPD) is part of Minolta Corporation's Business Products Group. PPD leverages the company's imaging and document management expertise by offering a line of Minolta-branded computer peripheral products. All brand names are trademarks and/or registered trademarks of their respective companies.