To: Ian Murray who wrote (2064 ) 3/3/1999 6:03:00 PM From: hsg Read Replies (3) | Respond to of 3721
Here is something from HYC,,, this market and ivi have a future... Paradigm Shift Occurring as Point-of-Sale Industry Moves to Graphical, Value-Add Systems Hypercom(R) Chairman Tells European Smart Card Conference That Next-Generation Systems Will Deliver Broad Consumer Benefits, Bolster Smart Card Use LONDON--(BUSINESS WIRE)--Feb. 26, 1999-- A paradigm shift is occurring in the point-of-sale (POS) industry that will advance consumer acceptance of multi-application smart cards, said payment technology expert George Wallner, chairman and chief technologist of Hypercom Corporation (NYSE:HYC - news). POS technology is moving toward more user-friendly technology in much the same manner that the PC industry shifted from the traditional character-based environment to today's prevalent graphical user interface (GUI) environment, Wallner told attendees at the Smart Card '99 Conference here. ''Today's POS systems will be replaced with an entirely new generation of consumer-activated terminals incorporating touch screens, multiple applications and signature capture and retrieval capabilities,'' Wallner said. ''Adaptive software, flexible client/server processing architectures and faster, portable, touch-screen terminals that read and process a variety of card types and applications will facilitate the acceptance of smart cards and make them quick, easy, convenient to use.'' With significantly greater information storage and processing capacity than conventional magnetic stripe-based cards, smart cards are finding applications by banks as advanced credit, debit and stored-value cards; by healthcare companies for medical and eligibility records and authorizations; by governments for benefits programs; by retailers for customer loyalty programs; and by airlines for ''frequent flyer'' membership cards, among other uses. Of the more than 2.5 billion cards worldwide used to activate some type of commercial or personal financial transaction, fewer than 99 million are smart cards. In contrast, there are more than 650 million conventional magnetic stripe-based credit and debit cards in the United States alone. ''For consumers and banks to reap the benefits of smart cards, an infrastructure must be in place that can 'read' the embedded microchip in the cards, support new applications that consumers value and that help banks and retailers differentiate themselves with advertising, branding and loyalty programs,'' Wallner said. ''Advanced POS technology and value-added programs must go hand-in-hand for smart card use to grow worldwide.'' The emerging generation of point-of-sale terminals, led by Hypercom's Interactive Consumer Equipment (ICE) products, are equipped with smart card ''readers'' and include features such as portability, easy-to-use touch-screen interfaces and support for programs like merchant advertising and loyalty programs. A featured speaker at the Smart Card '99 Conference London, Wallner noted successful POS devices in the very near future will not only ''read'' microchips, but as importantly will be easily used by consumers, feature faster times for purchase transactions and deliver advertising messages while purchases take place. In addition to new card payment devices, the electronic payments industry must also put in ''smarter, more powerful'' transaction processing software, typically running on a high-performance server, to handle increased payment volumes, distinguish between payment types and support enhanced security and value-added services with minimum impact on, Wallner noted.