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Politics : Ask Michael Burke -- Ignore unavailable to you. Want to Upgrade?


To: Mike M2 who wrote (48839)2/25/1999 11:43:00 AM
From: Mary Cluney  Respond to of 132070
 
Mike, >>> one problem with your car analogy is many car buyers are looking for a status symbol whereas few PC buyers are concerned with status.<<<

There is a certain amount of "truth" in what you are saying, but it is not the entire truth. And, that is our problem.

Car buyers are not monolithic, just as PC buyers are not.

There are car buyers who buy for prestige, but there must also be some out there that are buying for its utility.

In the same way there are people buying PCs and buying them for a number of different reasons. That is, I believe, what is behind Intel's segmentation strategy.

There are those that are certain that all they want to do is get email and maybe write a letter or two. For them the lowest level porcessor is good enough.

There are a number of other PC buyers who don't really know exactly what everything they might want to do. For those people, they could get some insurance by paying $100-$200 more for a processor (PIII) that would be compatible for all types of software that are out there now or coming out in the next several months.

There are also quite a number of people using their PC for work that is important enough where a few hundred dollars does not make that much difference. They just want to know they have the fastest and the most reliable piece of hardware that money can buy.

And of course, there are power users, where nothing is fast enough and they could use everything and anything that the microprocessor could deliver.

As, they say, however, the devil is in the details - or in this case the percentages in the various segments of PC users.

Regards,

Mary