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To: Craig K who wrote (207)2/25/1999 3:23:00 PM
From: HandsOn  Read Replies (1) | Respond to of 13776
 
Go to Yahoo thread.



To: Craig K who wrote (207)2/25/1999 3:29:00 PM
From: Kimberly Lee  Respond to of 13776
 
Gourmet's Choice Signs Franchise Development Contract With Francorp
[.23295] (Out on my Bloomberg Box, 2:30pm

/FROM PR NEWSWIRE DALLAS 888-776-3971/
TO BUSINESS EDITOR:

Gourmet's Choice Signs Franchise Development Contract With Francorp

NEW YORK, Feb. 25 /PRNewswire/ -- Gourmet's Choice Coffee Co., Inc.
(OTC Bulletin Board: GMCH) today announced that it has signed a contract
with
Francorp to develop its Gourmet's Choice Coffee Shop franchise program.
Francorp will provide concept development, marketing strategies, media
planning and sales training for the Gourmet's Choice franchise program.
Francorp is the country's leading franchise development company and
has
provided a wide variety of franchise services including total franchise
development programs, feasibility studies and international consulting
services for companies such as Atlantic Richfield, Ryder Truck Rentals,
La
Salsa, Nathan's Famous Hot Dogs, Popeye's Fried Chicken, Taco del Sol,
Tastee
Freeze, Holiday Inns, Sterling Optical, Eyeglass Emporium, Brigham's,
Pizzeria
Uno and The Sports Store. In addition, Francorp helped Krystal, a chain
of
hamburger restaurants, to develop a franchise program that led Krystal
in its
second full year of franchising to become the nation's fastest growing
franchised restaurant chain.
Franchising now accounts for an estimated 40% of all retail sales in
the
United States. The Nasibitt Group has predicted that by the year 2000,
franchising will account for half of all retail sales.
James Tilton, president of GMCH, stated "We believe our relationship
with
Francorp is a major milestone for Gourmet's Choice. The credibility,
knowledge and skills of Francorp in the franchise arena will propel
Gourmet's
Choice Coffee Shops at an even more rapid pace than we originally
projected.
We always envisioned putting the Coffee Shops on the fast track. With
Francorp's help we now have the potential to quite quickly become one of
the
best franchise programs in the country."
Gourmet's Choice Coffee Co., Inc. is a U. S. holding company whose
strategy is the acquisition of both domestic and international beverage
companies that compliment its existing business, distribution and
product
lines.
For further information contact investor relations at 800-641-5844
or
visit the company's website www.gmch.net.
This press release contains certain forward-looking statements
within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section
21E of the Securities Exchange Act of 1934, which are intended to be
covered
by the safe harbors created thereby. Investors are cautioned that all
forward-looking statements involve risks and uncertainties, including,
without
limitation, the ability of Gourmet's Choice to accomplish its stated
plan of
business. Although Gourmet's Choice believes that the assumptions
underlying
the forward-looking statements contained herein are reasonable, any of
the
assumptions could be inaccurate, and, therefore, there can be no
assurance
that the forward-looking statements included in this press release will
prove
to be accurate. In light of the significant uncertainties inherent in
the
forward-looking statements included herein, the inclusion of such
information
should not be regarded as a representation by Gourmet's Choice or any
other
person that the objectives and plans of Gourmet's Choice will be
achieved.

SOURCE Gourmet's Choice Coffee Co., Inc.

/CONTACT: Investor Relations of Gourmet's Choice Coffee Co.,
Inc.,800-641-5844/

/Web site: gmch.net

Feb-25-1999 11:51 GMT
Symbols:
US;GMCH
Source PRN PR NewsWire
Categories:
NWR/NY NWI/FOD NWI/REA NWS/CON