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Technology Stocks : How high will Microsoft fly? -- Ignore unavailable to you. Want to Upgrade?

To: t2 who wrote (16941)	2/25/1999 5:35:00 PM
From: RTev	Respond to of 74651

store.microsoft.com seems to be very much in the NikeTown mode: It's more a marketing tool than a retail solution (which is why it's part of microsoft.com and not part of msn.com). If you've ever been to a NikeTown, you know that it's not a place to get a good deal on a pair of shoes. You'll pay top-dollar for anything you buy there since Nike doesn't want to offend Foot Locker or anyone else selling their shoes. What you do get, however, is the complete "Nike experience" with sports themes, posters, and videos to make you feel that you can, indeed, be like Mike. The advantage of that store and Microsoft's web store is that they give the manufacturer an opportunity to show off their whole line without the noise of competing products. It doesn't really matter if the customer leaves the store to get a better deal on Nike (or Microsoft) down the street, as long as they remember the brand and the "brand experience", and hey -- by charging full retail, they make enough on sales to nearly cover the costs of the operation.