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To: Tom Allinder who wrote (428)	2/26/1999 1:12:00 PM
From: Craig K	Read Replies (1) \| Respond to of 13776

ISNI news....could be just like IHWY....they are twins.... Internet Sports Network Signs [.20336] Final Purchase Agreement to Acquire SportsMark Promotions Inc. Business Editors VANCOUVER, B.C.--(BUSINESS WIRE)--Feb. 26, 1999-- Acquisition Brings Total Subscribers To More Than 1.2 Million, Over 100 Annual Contests Internet Sports Network, Inc. (OTC BB:ISNI) announced today that the company has acquired SportsMark Promotions Inc. (SPI), a thirteen-year-old company with offices in Phoenix and Calgary. SportsMark Promotions, a leading provider of fantasy sports and investment challenge contests, generated nearly $4 million of revenue in 1997 and adds more than one million Internet and print media subscribers to ISN. The company has obtained licenses from the National Hockey League Player's Association (NHLPA), Major League Baseball Player's Association (MLBPA) and National Football League Player's Association (NFLPA). SportsMark Promotions has secured over 600 contracts with various newspaper and television groups to promote its contests. The company operates well over 100 promotions annually and its client base includes more than 75 daily newspapers across North America including the New York Daily News, Dallas Morning News, Buffalo News, Denver Post, Philadelphia Daily News, Toronto Star and Toronto Sun. In addition to its newspaper business, SportsMark Promotions has designed and operated national consumer promotions for major corporations such as Gillette, John Deere, Owens Corning, Coors Brewing Co. (Nasdaq:ACCOB), Alcoa (NYSE:AA), Corby Distilleries and many more. SportsMark Promotions will operate as a wholly owned subsidiary of ISN. Details of the transaction were not disclosed. Andrew DeFrancesco, Chairman of ISN stated: "SportsMark Promotions is an established leader in the industry and adds an experienced group of professionals to our team. This acquisition will help fuel our growth across multiple revenue streams by substantially increasing our subscriber base. We will continue our strategy of acquiring similar companies to capitalize on the market opportunities created by the worldwide popularity of sports." Geoff Ford, President of SportsMark Promotions Inc. added, "We are very excited about the blue print which ISN has drafted to consolidate this growing industry. We will begin working immediately to further exploit the many useful applications they have created over the years. Our clients and contest subscribers will benefit greatly from this transaction, which will add value to our already popular and prevalent contests." Internet Sports Network, Inc. has been developing and operating Internet sports entertainment applications since 1996. ISN's objective is to become the leading Internet sports media and Entertainment Company on the Web. To visit Internet Sports Network, Inc.: sportspool.com Or contact Mark E. Merhab 714.257.7902 invest@internetsportsnet.com ISN is currently developing its investor page on the net to help simplify the dissemination of news to its shareholders. The company is also designing an investor package for the financial community, which will be completed before the end of March. To receive an investor packet, and/or to be added to the mailing list, email your request to corpinfo@internetsportsnet.com. Complete investor kits will be mailed once available. Forward-looking statements and comments in this press release are made pursuant to the safe-harbor provisions of Section 21E of the Securities Exchange Act of 1934. Such statements relating to, among other things, the prospects for the company to increase the level of sales, complete future web sites or complete future acquisitions are necessarily subject to risks and uncertainties, some of which are significant in scope and nature, including, but not limited to, the risks related to the demand for the company's products and/or services, competition, and availability of capital. --30--slb/clv* CONTACT: Internet Sports Network, Inc. Mark E. Merhab, 714/257-7902 KEYWORD: NEW YORK INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED INTERACTIVE/MULTIMEDIA/INTERNET SPORTS ENTERTAINMENT MERGERS/ACQ Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com Feb-26-1999 11:29 GMT Symbols: US;ISNI Source BW Business Wire