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To: Scumbria who wrote (74739)2/27/1999 3:04:00 PM
From: Amy J  Respond to of 186894
 
Re: Maybe AMD could do the toaster?

i.e. Hot high voltage CPU toaster.

Amy J



To: Scumbria who wrote (74739)2/27/1999 9:48:00 PM
From: Gerald Walls  Respond to of 186894
 
If you are basing your investment decisions on the concept that AMD can not design competitive microprocessors, you are making a serious mistake.

A safer bet is that they just can't make them.



To: Scumbria who wrote (74739)2/27/1999 11:39:00 PM
From: Fred Fahmy  Read Replies (1) | Respond to of 186894
 
Scumbria,

<If you are basing your investment decisions on the concept that AMD can not design competitive microprocessors, you are making a serious mistake.>

The bold words really are the key aren't they. Competitive is a relative term. I have always maintained AMD design engineers have done an admirable job remaining competitive on certain levels (i.e. lower levels). Unfortunately, there is a huge difference between designing a product and selling it. Selling means that in addition to designing a "competitive" product you also have to be able to manufacturer it and market it. This is where AMD has suffered. AMD's storied yield problems say a lot about their manufacturing processes and engineers. Of course the manufacturing engineers could always insist that the design isn't manufacturable <ggg>?? AMD's marketing strategy has been seriously flawed. Instead of trying to take a small piece of the pie and let it grow with the industry, they got greedy....worse yet....they got stupid. They initiated a pricing war with an industry titan in an attempt to gain significant unit volume share. The results of this ill-advised strategy is more red-ink and a pissed off giant. This giant can take down prices at will or at least until they are equal to AMD's. Jerry and the 25% gap have been key to AMD's demise. I love Jerry!

FF



To: Scumbria who wrote (74739)2/28/1999 12:59:00 AM
From: Amy J  Read Replies (1) | Respond to of 186894
 
Scumbria, Re: "If you are basing your investment decisions on the concept that AMD can not design competitive microprocessors, you are making a serious mistake."

I would base my investment decision on a company's ability to design+manufacture+market+sell the product and on their vision. And I wouldn't isolate the engineering phase to just design. Designing the chip to be efficiently manufactured is something AMD does not do well. AMD must take a lot of short-cuts in their design phase, which shows up as problems during their manufacturing. Not worrying about high-yields, electromigration, Hot-e, Self-heating, etc. problems would make your design a lot simpler, so less designers would be needed.

That would be good for getting competitive samples out, but possibly not good enough to help their bottom line.

Amy J