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To: llamaphlegm who wrote (42937)	2/27/1999 5:31:00 PM
From: llamaphlegm	Respond to of 164684

February 21, 1999, Sunday Money and Business/Financial Desk Playing Catch-Up at the On-Line Mall By LESLIE KAUFMAN FROM a public relations standpoint, the decision by Victoria's Secret to put its annual Manhattan fashion show on its new Internet site early this month was an unqualified master stroke. Three days after a high-profile Super Bowl commercial invited the world to tune in, the lingerie retailer offered up its parade of semiclothed seductresses, live on the Web. A record 750,000 users viewed the event the evening it occurred and millions more heard about it through media coverage. The perspective from cyberspace, however, was a good deal less beguiling. Like many other Internet aficionados, Jakob Nielsen, a site design expert and publisher in Atherton, Calif., considered the event a disappointment, a missed opportunity to exploit an expansive new medium. Never mind that it took forever to get access to the pictures, which seemed grainy enough to have been beamed back from an Apollo space mission. The real shame, Mr. Nielsen said, was the retailer's failure to use its models in a fashion show that was interactive -- ''where visitors asked questions and learned about fabrics and prices.''