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Microcap & Penny Stocks : THNS - Technest Holdings (Prev. FNTN) -- Ignore unavailable to you. Want to Upgrade?


To: James P Anderson who wrote (11219)3/1/1999 5:46:00 AM
From: Keith Sherwood  Read Replies (3) | Respond to of 15313
 
All,

With the addition of banner ads on the FNTN website, I
have been curious as to the amount of revenue this will
bring in. I saw an interesting article in the WSJ from
2/25/99 that states,

"The average price per 1,000 online ad "impressions"- that
is, each showing of the banner on a called-up Web site -
slipped 5.6% to $35.13 in December from $37.21 a year
earlier."

I have no idea how to measure the number of "impressions"
for each advertiser on the website. I have not completed
a tally of the number of advertisers on the site, but I
estimate about ten. Any ideas on how to evaluate this
revenue based on the number of "impressions" per advertiser?

Thanks and best regards,
K. Sherwood