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Microcap & Penny Stocks : PLCO Internet collectables, childrens toys...etc -- Ignore unavailable to you. Want to Upgrade?

To: Hally who wrote (137)	3/1/1999 2:04:00 PM
From: Tom Allinder	Respond to of 1296

Has anyone noticed some buying on this stock today. More than in weeks... Tom

To: Hally who wrote (137)	3/1/1999 11:02:00 PM
From: Call Me Krazy	Read Replies (1) \| Respond to of 1296

Hally, in a nutshell...the article in "MoneyWorth" was titled, Double- Your- Money Growth" and cited PLCO as a prime candidate. Some of the reasons being it's sales growth of over 50%(sales were up $10 million from April to December of 1998)and it's ranking as America's fastest-expanding toy store. The number of Play Co.-operated stores jumped 31% in fiscal 1998 and the projection is 100% growth in the number of stores by the year 2001. The point that Play Co. is not like the traditional toy store was also brought out in that they combine traditional toys with the collectible,hobby, and educational toys and are better able to adapt to meet the needs of todays shoppers being of a smaller scale then a Toys-R-Us or K-Mart.As an example they suggested that today's harried shopper wants more than to "just make a purchase" and looks to Play Co as a way to spend "Quality" time with their kids by viewing the latest video game together, reading in the library or just browsing together. The internet was also cited as another area that Play-Co should dominate by being a one stop shopping source that even Toys-R-Us can't match in that Play-Co not only carries the traditional toys but the hot collectible, educational, and hobby type toys which also appeal to the adult shopper. The article goes on to praise the president and co-founder, Richard Brady for his intuitive feel for the market by not stocking his stores with everything but just with everything the consumer wants. As I said in my previous post the article was very favorable as well it should be since it was a paid 'advertorial" as MoneyWorld calls them. In this case they were paid in cash (no dollar amount stated) plus preferred stock (again no amount stated although they did state that 2,269 shares were used to pay for the advertorial). It is the lack of a specific dollar amount or number of shares donated for the advertorial in their disclaimer that raises hackles with "The Stock Detective" as i mentioned in an earlier post.As always one should do their own DD before purchasing a stock. Regards and the "Luck O' The Irish To Ya" ;)