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To: Karl Zetmeir who wrote (20281)	3/2/1999 2:39:00 AM
From: neverenough	Respond to of 27307

By Brenon Daly, CBS MarketWatch Last Update: 11:45 PM ET Mar 1, 1999 Movers & Shakers Yahoo! (YHOO) is not considering acquiring "a major offline company," Chief Executive Tim Koogle said in a panel discussion at the Hambrecht & Quist Planet.Wall.Street conference Monday in Utah. Yahoo! has made about half a dozen acquisitions over the past year, including a $5 billion purchase of GeoCities which will close this summer. Another panelist, Edmond Sancties, chief operating officer of Snap.com said he expected more deals between media companies and online sites. "The deals will be harder to do and more dilutive the longer the big media companies wait." Also, Bob Davis, chief executive of Lycos (LCOS), said broadband is "critically important" to growth on the Net. He sees broadband -- which allows more data to be transferred -- to be available in three to four years. Yahoo! Chief Executive Tim Koogle also said the world's largest Internet search engine will continue to claim a larger share of Web-based advertising. Yahoo! currently attracts an estimated 12 percent of the online advertising market, which totaled $1.8 billion last year. That level is expected to jump to $3 billion this year and $4.4 billion next year. Koogle reiterated that Yahoo! expects its GeoCities deal to close by May. cbs.marketwatch.com