To: Glenn D. Rudolph who wrote (43238 ) 3/1/1999 3:55:00 PM From: H James Morris Respond to of 164687
>>NEW YORK, March 1 /PRNewswire/ -- Veronique, Inc. (OTC Bulletin Board: VRNQ) (http://www.dechine.com) today announced that the company's de Chine Skincare Collection has been selected by online retailing heavyweight DrugStore.com for its own prominent "boutique space" on their newly launched web site. DrugStore.com enters the rapidly consolidating online retailing sector with the backing of Amazon.com (Nasdaq: AMZN) (http://www.amazon.com) -- who recently purchased a 46% stake. "de Chine was chosen to be a lead skincare brand in DrugStore.com's skincare category," said Terrence McGrath, President and CEO, Veronique, Inc. "We are delighted with this association which we believe will yield optimum cross-promotional weight through tie-ins and linkages that are being put together amongst the top players of the online retailing field." Designed to be visually impactful and intended for direct marketing and e-commerce channels, the de Chine Skincare range is comprised of Western "cosmeceuticals" married with Eastern ingredients. de Chine brings state-of-the-art skincare technologies that enhance the absorption and efficacy of topical skin applications containing Chinese herbs, anti-oxidant vitamins, AHAs and moisture-amplifying 24K gold. The de Chine products are all clinically tested. Independent trials have demonstrated that, in six weeks of use, selected de Chine Skincare products can increase skin hydration up to 50% and reduce the appearance of fine lines and wrinkles by 39%. Veronique, Inc. (http://www.dechine.com) produces proprietary skincare products which are sold under the de Chine brand through multiple marketing and distribution channels in the United States and major overseas markets. Forward-looking statements in this news release, if any, are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changing economic or business conditions and other risk factors inherent in the retail, direct response and television industries and other factors.<< Now, it's all about facial charm. Forget about stock price. It's only skin deep. Don't you think??