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Gold/Mining/Energy : Research In Motion - RIM.T -- Ignore unavailable to you. Want to Upgrade?

To: salva who wrote (633)	3/1/1999 8:33:00 PM
From: Ron Schier	Respond to of 848

Why does RIM continue to go down? I have no idea.The markets are down. Lots more news too. BellSouth Launches National Solutions Ad Campaign ATLANTA, March 1 /PRNewswire/ -- BellSouth Corporation (NYSE: BLS) today launches its new communications solutions corporate advertising campaign created by WestWayne, Inc. of Atlanta. Focusing on solutions that meet business and residential needs, the campaign incorporates clever, situation-based vignettes using the "road-not-taken" technique, made popular by such motion pictures as Groundhog Day and Sliding Doors. "This campaign demonstrates BellSouth's wide range of sophisticated technology capabilities in solving diverse communications problems," stated William Pate, BellSouth vice president of advertising and public relations. "Whether for residential, small businesses, or large corporations, BellSouth has the ability and 'know how' to solve a variety of problems by using our employee knowledge of customers, combined with the latest technology." BellSouth Know How(sm) Introduced The new tagline incorporated into the campaign has two meanings. This tag shows that BellSouth has the sophisticated technology products and services to provide our customers the remedy to their communications needs, and that BellSouth's employees have the "know how" to help businesses and consumers find solutions for every situation. Campaign Breaks Mold This campaign breaks typical telecom industry iconography and demonstrates BellSouth's personality as dynamic, smart, contemporary and approachable. The first two of eight commercials promote BellSouth's solution capabilities across a wide range of products and services. Each commercial highlights one of BellSouth's latest problem solving capabilities such as E-commerce and Interactive Paging(sm) Service. By using an inventive rewind technique, each commercial provides a glimpse into an everyday work situation before and after BellSouth's technology is implemented. The sophisticated humor highlights the "human" truths to which many people can directly relate. One commercial depicts how an awkward situation is averted during a business meeting by using BellSouth Interactive Paging(sm) Service. The second spot focuses on increased sales and production as a result of using E-commerce capabilities. "We needed to have the right artistic combination," said Luke Sullivan, WestWayne, chief creative officer, "in order to illustrate how BellSouth's technology offering really improves people's daily lives. This campaign highlights BellSouth's diverse problem solving capabilities." Media Buy The commercials will air nationally and regionally on cable with heavy regional buys across the Southeastern region. Prime time media was purchased on such shows as The Academy Awards, ER, Dharma & Greg, Ally McBeal, 20/20, 48 Hours, and The Practice. Included in the large cable buy are: ESPN, CNN, CNBC, History Channel, Discovery Channel, and The Weather Channel.