To: thomas a. burke who wrote (1090 ) 3/2/1999 7:53:00 AM From: blessed Respond to of 1541
Tuesday, March 2, 1999 INTERNET China Web Access Doubles, Netscape Top Browser NEWSBYTES The number Chinese home PC users who surf the World Wide Web nearly doubled last year, according to a study just published by Advanced Forecasting-HuiCong (AFHC). The report says Netscape Communications Corp's Navigator/Communicator is the country's most used Internet browser. The report, "AFHC's Channel & Consumer Survey and Industry Report: Home-PC Market in China (1998)," says 30 percent of Chinese households with PCs can now access the Internet. Of those, 60 percent use the Netscape browser. Internet access is expensive in China, but AFHC says many Chinese households are willing to bear the expense even at the cost of other amenities. However, Newsbytes notes China is cutting rates for Internet access, in effect inviting more people to sign on. Dr. Peng Fu, AFHC's chief analyst, stated, "The Internet will become an increasingly important driver for the Chinese Home-PC market. More and more Chinese families will utilize Internet for education and entertainment." Dr. Fu predicts that by the end of this year, more than 50 percent of China's home PC owners will have access to the Internet. Patrick Driscoll, AFHC vice president, noted that, though Internet usage is increasing significantly, "the installed base in China per capita is small when compared to the US." AFHC specializes in high tech market research in China. The report resulted from face-to-face interviews with about 3,000 Home-PC owners, plus additional information from about 300 PC resellers and nearly 30 PC product vendors. The samples are distributed over 30 cities in mainland China, AFHC said. The "Home-PC Market in China (1998)" study is one in a series of reports that AFHC updates twice a year. The report includes primary data from the channel and consumers on sales volume, hardware and software configuration, purchase behavior, advertising, channels, pricing, and analysis of vendors' popularity. It also has historical data and forecasts through next year. PC brands looked at include Acer, Compaq, Founder, Great Wall, Hisense, HP, IBM, Legend, Start and Tontru. The firm is on the World Wide Web at www.adv-forecast.com. From the South China Morning Post