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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Richard Wang who wrote (51398)3/1/1999 11:38:00 PM
From: Cirruslvr  Read Replies (2) | Respond to of 1571408
 
Can you believe it? Intel, a company that is over 73 times larger than AMD, is following AMD's prices of the K6-III.

______________________________________________________________________
Intel cuts Pentium II prices
By Michael Kanellos
Staff Writer, CNET News.com
March 1, 1999, 10:40 a.m. PT

Is the shoe on the other foot?

Intel, apparently feeling the heat from rival chipmaker Advanced Micro Devices, cut the prices on
Pentium II processors between 15 to 20 percent to make way for the new Pentium IIIs and match
AMD.

Interestingly, it appears this time as if Intel has moved in response to AMD in the bruising price war between the two.

Intel has been steadily losing ground to AMD in the retail computer market over the past 10 months.
AMD has also been winning contracts with major PC manufacturers, which are also using AMD
more in notebooks. In January, AMD computers accounted for more retail sales in the U.S. than
Intel computers for the first time, according to research firm PC Data.

In response, Intel has been drastically cutting prices on its low-end Celeron chips, where it is feeling
the most pressure from AMD, and introducing new processors such as the Pentium III at relatively
low prices, historically speaking.

AMD, of course, is not standing still. The company has matched Intel on each price cut, typically on
the same day. K6-2 processors are now priced within one to two dollars of Celeron chips running at
the same speed. The K6-III chip, meanwhile, is priced to be around 25 percent less than the
Pentium III or equal to the Pentium II. AMD officials said they were looking at the Intel actions right
now.

The 450-MHz Pentium II dropped 15 percent from $562 to $476 for volume purchases, the same
price of the upcoming 450-MHz K6-III
, while the 400-MHz Pentium II
dropped 20 percent from $353 to $284, the same price as the 400-MHz
K6-III
. The 350-MHz Pentium II dropped 16 percent from $202 to $170.

The 500-MHz Pentium III, meanwhile, sells for $696 while the 450-MHz
version sells for $496.

The price list released by Intel today further reflects the product
segmentation Intel is trying to achieve. Intel did not list prices on the Pentium
IIs running at 333 MHz or lower, which generally means the chips are being
phased out of production. Most of the Celeron chips produced today run at
this speed or lower.

One of the company's goals has been to differentiate the Celeron line from
the Pentium line. Creating a speed gap is one method for creating a
distinction, several observers have said.

As part of this effort, Intel will phase out the Pentium II line as more versions
of the Pentium III come to the fore. The company has already said that no
new versions of the Pentium II for desktops will be released."

news.com
______________________________________________________________________

With PII prices equal to K6-III prices, the K6-III will have an easier time being sold in stores. If marketed properly, customers will think they are getting a PIII comparable system at PII system prices.

BTW, Paul, that interview which stated the K7's chipset is still in "Alpha stage" shouldn't be taken too seriously, unless more evidence proves it is true. The interviewee didn't say when he heard or how up to date that info is, nor did he say which chipset he was talking about. Since there is a special chipset for Xeons, I would assume there will be a different chipset for desktop and server/workstation K7 systems. This is something people in the know, like you and Jim, could check up on...



To: Richard Wang who wrote (51398)3/2/1999 9:17:00 AM
From: Jim McMannis  Read Replies (1) | Respond to of 1571408
 
Richard,
RE:"
I still have my AMD shares purchased recently in the 16's. AMD
might be getting ready for a breakout on the up side soon. A
better technology undertone might be helpful, but AMD should
be looking better soon in any case."

I agree