here is where the pop is coming from
March 02, 1999 10:20
CNNfn.com Launches POWER SHOPPER
NEW YORK--(BUSINESS WIRE)--March 2, 1999--
Online Service Combines Financial News with Convenience of
Full-Service Shopping Powered by Inktomi
CNNfn.com has launched the CNNfn POWER SHOPPER, an online shopping service for users and investors that combines up-to-the-minute access to business news and information with the convenience of online shopping, it was announced by Craig Forman, vice president, CNNfn.com. The CNNfn POWER SHOPPER, powered by Inktomi's Shopping Engine (NASDAQ: INKT), enables CNNfn.com users to compare prices and purchase over one million products from sites across the Web.
"Today's informed consumer comes to CNNfn.com because they understand that time is money and that the right Web solution can-and should-simplify their lives," said Forman. "CNNfn POWER SHOPPER is a
powerful tool that delivers on our commitment to provide users with a comprehensive platform for all their business, investing and online shopping needs."
The shopping service provides instant access to product and price information from across the Web within a single, intuitive interface. Advanced search and categorization tools help shoppers easily locate a broad variety of brand-name products and merchants. The wide range of product categories on the CNNfn POWER SHOPPER include apparel and jewelry, books and magazines, computer hardware, electronics,
flowers and cards, music and videos, office supplies, sporting goods, toys and video games.
"CNNfn's POWER SHOPPER is important to our Web strategy going forward because it provides our millions of savvy users with the richest online experience possible," said Helen Whelan, vice president,
business development, CNN Financial News, who structured the partnership.
"We are pleased to partner with such a prestigious brand as CNNfn.com to deliver the most enjoyable shopping service for the end-user," said Dick Pierce, vice president of marketing at Inktomi. "The Inktomi
shopping platform enables our partners to build out the next generation of end-to-end shopping services. We believe CNNfn.com's combination of premier content and advanced shopping technology will
ultimately help consumers make more informed and relevant purchase decisions."
Users can access the CNNfn POWER SHOPPER on the CNNfn.com home page or by going directly to the URL: cnnfn.com.
Based in San Mateo, Calif., Inktomi (pronounced INK-tuh-me), develops and markets scalable software designed for the world's largest Internet infrastructure and media companies. Inktomi's products include the world's largest search engines, online comparison shopping solutions and carrier-class network cache software. Inktomi works with leading companies including America Online, @Home Network, CNET,
GeoCities, Intel, Lycos, RealNetworks, Sun Microsystems, and Yahoo!. The company has offices in North America, Europe, and Asia. For more information, visit www.inktomi.com.
CNNfn.com, which averages nearly 1 billion page views a year, is the Internet's leading source for business news, financial intelligence and free business services. CNNfn.com is the companion to CNNfn,
the first network to launch on television and the Web. The CNNfn.com Web site offers users breaking business, financial and market news, and in-depth analysis of the US and global economies, the technology industry and companies in the news. In addition, CNNfn.com's extensive financial intelligence and personal finance tools provide access to investment reports, portfolio management, industry research and company profiles that make it the most complete business information resource available on the Web.
CONTACT: CNNfn
Nyssa Tussing
212/714-6920
nyssa_tussing@turner.com
or
PR 21 for CNNfn.com
Renee Edelman
(212) 352-3430
renee_edelman@pr21.com
or
Jenny Connorton
(212) 741-6020
jenny_connorton@pr21.com
or
Inktomi
Kevin Brown
(650) 653-2825
kevin@inktomi.com
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