NEWS!!
Tuesday March 2, 6:05 am Eastern Time
Company Press Release
Apple, IBM to Market Heartsoft Products to K-12 Educators
Mainline Information Systems and MacCenter, Exclusive Education Agents for IBM and Apple, to Bring Heartsoft's Thinkology to K-12 Market
TULSA, Okla.--(BUSINESS WIRE)--March 2, 1999-- Heartsoft, Inc., (OTC BB: HTSF) reported today that the company's relationship with both Apple Computer (NASDAQ: AAPL - news) and International Business Machines (NYSE: IBM - news) continues to grow in strength and reach.
The educational software publisher and creator of the first early-learning critical thinking skills product, Thinkology®, announced today that the company had formed marketing alliances with 2 additional exclusive education sales agents for industry giants, IBM and Apple Computer.
Under the terms of the respective sales alliances, Mainline Information Systems and MacCenter will market Heartsoft's new critical thinking skills product, Thinkology, as well as Heartsoft's soon to be released secure Internet browser for children, The Kids Internet World Explorer--KIWE, to nearly one-fourth (1/4th) of the U.S. education market.
''Apple and IBM have long been formidable leaders in the education market,'' said Benjamin Shell, CEO, Heartsoft, Inc., ''The opportunity to work with these two companies is an important milestone in the rapid acceptance of our software by educators in all 50 states.
''In preparation for the launch of a host of new educational software products, Heartsoft is aggressively expanding its distribution and sales capabilities by hiring its own direct sales force, formation of marketing alliances with national resellers and distributors, and continued expansion of it refined internal sales organization,'' said Shell.
About Mainline
Mainline Information Systems, mainline.com, of Tallahassee, FL, is one of only four Premier IBM partners in the United States. With over 150 employees, revenues of $100 million, and staggering five year growth of 5,818 percent, Mainline was recently ranked No. 23 of Inc. magazine's list of America's 500 fastest-growing private companies.
About MacCenter
Based in Ft. Lauderdale, FL., MacCenter, maccenter.com, is the exclusive authorized education sales agent for Apple Computer for FL, NC, SC, VA, and Washington D.C. MacCenter employs 18 education sales & support personnel in Florida alone and is rapidly expanding it presence in its newly acquired areas from South Carolina to Washington.
In addition to representing Apple and IBM as the exclusive education sales agents for the Southeastern U.S., Mainline and MacCenter also distribute education solutions by Microsoft (Nasdaq: MSFT - news), The Learning Company (NYSE:TLC - news), Macromedia (Nasdaq:MACR - news), and Netscape (Nasdaq:NSCP - news) among others.
About Heartsoft
Heartsoft, Inc. publishes and distributes a line of multimedia educational software products for schools and homes nationwide. Headquartered in Tulsa, Okla., Heartsoft is acknowledged among educators as the price-vs.-performance leader, delivering such product classics as the Heartsoft Bestsellers and its latest release, Thinkology, with unsurpassed customer satisfaction and loyalty. Heartsoft's web pages may be viewed at heartsoft.com and thinkology.com.
Contact:
Heartsoft, Inc., Tulsa, Okla.
Benjamin P. Shell, 918/251-1066
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