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To: Tom who wrote (5361)	3/2/1999 3:07:00 PM
From: Mark Oliver	Respond to of 10081

<But where does GMGC, a supporter of the effort, stand to gain? > If web designers naturally build pages using a standard interface for voice, then MagicTalk will be able to work with them all with out building special interfaces. This will increase the power of the platform. I wonder though how it could make the system less unique? I will be interesting to investigate the other 17 members of this group and see who is doing similar projects. I'm going back to San Francisco this week to do a little first hand investigation. If anyone has any suggestions for companies to look at or people to contact, let me know via private or public forum. My e-mail address is in the profile. Regards, Mark

To: Tom who wrote (5361)	3/2/1999 3:08:00 PM
From: ynot	Read Replies (1) \| Respond to of 10081

Standards allow other companies to build complimentary items, growing the market faster than one company alone. IMHO. A critical component is knowledge and education of developers. They will go to VXML as it will guarantee them work rather than sticking to one 'propietary' SDK (Nuance, Speechworks, etc...) GMGC product is build on SDK's, so this is BIG for them. The faster they build skills the better their product can be...BUT if standards get adopted and the developers have to re-learn some things it only helps the hordes of competitors...either in the MS sphere (Wildfire,etc...) or outside (Symbian, Uplanet, Lucent, IBM, etc...) GMGC, unfortunately IMHO, may influence the standards, but unless they build up such a huge market lead, the standards will slow them down. GMGC will have to swerve to the standard, rather than the rest of the market swerve to them. Can they ignore the standards? Yes. For how long? Until their developers leave because VXML jobs will pay more. How long might that take? 6 months IMHO Why should the GMGC customer care? Customers will demand changing VUI, changing interface to give them ever increasing functionality or ease of use for specific users groups instead of a 'mass' user solution. To do this you have to modify, and add product feature variants. That is where the competition will take GMGC, and LUCENT's no-billing air time effectively IMHO cancels the marketing impact of the QWEST partnership, as well as delivering a preferred telco infrastructure UNIX offering. IMHO