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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: art slott who wrote (493)	3/2/1999 5:06:00 PM
From: JackSkip	Respond to of 13157

Art, How about this quote!!! If this is not ACTV, who could it be? ******************************************************************* The television I look at differently. I [don't] believe in Web surfing on TVs. I don't think people are interested in typing on keyboards and leaning forward and trying to interact with their televisions. I believe in one-button, one-click interactivity on the television set: See an ad, one click, buy the product, or [with] one click, go to another. Or, say you're watching CNN election news, and they start [announcing the results from] Georgia. You can say, "I want to see [the results from] California." Youclick a button and bring [them] up. It's interactive TV. I almost hate to say that because five to 10 years ago, people had a bad taste in their mouths [about interactive TV]. People have been talking about interactive TV for decades. But it's here now. We're going to be able to do this. One-click interactivity. People channel-surf today; it's nothing more than that. [Now] you'll have a choice, and that's going to be killer, and [the whole thing will] be funded by advertising. Our best estimates are [that] in the year 2000, $288 billion will be spent on television advertising. Today, the advertising [money] spent on the Web [is about] $2 billion. During the next two years, how much of that $288 billion do you think could shift into supporting interactive TV? [That could be] a dramatic shift.

To: art slott who wrote (493)	3/2/1999 5:30:00 PM
From: Steve Hausser	Read Replies (1) \| Respond to of 13157

ATHM which now costs $40 monthly will become basic tier for a reason. In order for e-commerce and interactive advertising to explode, EVERYONE must have Internet access. This is all part of Malone's plan. I have been saying that ACTV can achieve ATHM numbers recently. I believe it can be done, will be done and that Liberty EXPECTS it to be done. Leo Hindery has often said that "Everyone one is going to get a digital set-top box whether they want one or not". Don't surprised to see some kind of deal between ATHM and ACTV. Steve Gelsi is very aware of ACTV. "AtHome CEO sees service-fee dip E-commerce, advertising revenue to take up slack By Steve Gelsi, CBS MarketWatch Last Update: 4:18 PM ET Mar 1, 1999 AtHome is promoting "seamless interfaces" between TVs,PCs, pagers, and hand-held computers. Web access on TV is "not about typing in RL's" for Web pages, but instead providing "data-enhanced video." "The (digital) set top box is about a TV-like experience," he said. "It's about accessing the Web and putting it into an easy-to-use context." NEW YORK (CBS.MW) -- At Home CEO Tom Jermoluk said Monday he sees his firm's service fees "trending toward zero" as e-commerce and advrtising revenues grow. Jermoluk predicted At Home (ATHM) would offer a free version of its online shopping and information service to its cable TV subscribers, instead of the existing $40 monthly service fee. At Home will probably still offer some upper-tier services for a fee, but it will grab more e-commerce and ad revenue seen as the Web shifts to broadband capabilities, he said."