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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: Stealhead who wrote (498)	3/2/1999 9:37:00 PM
From: JackSkip	Read Replies (2) \| Respond to of 13157

What Do You Get When You CrossThe Internet With Television? The Future From @Home Jupiter Conference foxmarketwire.com Here's an example: Say you recently bought a pair of hiking boots from the LL Bean Company Web site. Now you sit down on a relaxing Saturday afternoon to watch a program about Cheetahs broadcast on the Discovery Channel. A company like @Home will be able to connect the two experiences and deliver custom advertising to your TV set, so while your next-door neighbor might watch a Budweiser ad during the his commercial break, you're watching - guess what - an ad for LL Bean. And that's not all. If you're watching an ad for Prell, you can touch a button on your remote to obtain hair-styling tips and other suggestions for using the product, right on your TV screen. Punch another button and you've bought a bottle, charged to your pre-entered credit card. "Once a Web site becomes just a virtual channel on a TV, you can have a personalized stock portfolio, e-mail, a 401(k) channel, home shopping - all programmed by you," Jermoluk said. This futuristic picture is far from inconceivable. Right now, cable companies are finding that viewers are four times more likely to order a pay-per-view movie if all they have to do is hit a button on their remote control rather than dial a phone number to place the order