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To: Due Diligence who wrote (8175)	3/3/1999 10:26:00 AM
From: Nescom	Respond to of 15987

BMRA NEWS out looks good 3.3 mil float. BIOMERICA DEBUTS WEBSITE TO MARKET HOME HEALTH TESTS; tagged for: BMRA BMRA retrieval keys: !business !healthcare !hightech !infotech !public+companies !wall+street advertising aids annual+report cancer commerce corporate diabetes disease drugs economy food health healthcare hiv infection insurance internet manufacturing market marketing nasdaq online otc pharmaceuticals physicians pregnancy prn products securities usa Announces That it Will Use E-Commerce to Sell Direct to Consumers NEWPORT BEACH, Calif., March 3 /PRNewswire/ -- Biomerica, Inc. (Nasdaq: BMRA) today announced the debut of its Web site, testathome.com, to market home medical tests directly to consumers. This is part of Biomerica's soon to be introduced HomeDrugStore.com division, which will market a broad range of medical products to assist consumers with conditions or diseases requiring a constant supply of medical products for use in the home. "We have an aggressive schedule for using E-Commerce to introduce our medical products and services to a national audience via the Internet," said Zackary S. Irani, Biomerica Chief Executive Officer. "The products that will be sold at TESTatHOME.com are technically advanced yet simple to use. For example, the Drugs of Abuse test, available at the Web site, can detect if any one of six commonly abused drugs were used in the last 90 days by analyzing one human hair." Home health products currently available at TESTatHOME.com include tests for HIV-1 (AIDS), colorectal disease, including cancer, urinary tract infection, pregnancy and ovulation, bladder disease, skin growth, cholesterol and drugs of abuse. The site will soon add diabetic tests and supplies. All the products sold at TESTatHOME.com have been highly rated by scientists for effectiveness and ease of use. The products can be used in the privacy of the consumers' home and have been cleared by the U.S. Food and Drug Administration for such use. Mr. Irani said the HomeDrugStore.com site is different from other online drug store sites since it targets select individuals with long term medical conditions, such as cancer or diabetes, that require a constant supply of medical products. Patients or their families will be able to set up "recurring" orders, to have supplies delivered to their home, on a particular day on a continual basis. HomeDrugStore will, at no charge, also bill insurance companies for certain items. "HomeDrugStore plans to provide an important service to these consumers and their families, helping them obtain needed products, at a low cost, delivered directly to their homes and also assisting them with insurance billing. We are pleased that we will be able to offer this help to people with long term health needs," Mr. Irani said. Irani said Biomerica plans to market the sites through links with other online entities, monthly contests, including free shopping sprees, and advertising. The company also plans to build associations with other online companies. More than 320 million people will use the Internet in the new millennium and 40 percent of these will make online purchases, according to Internet experts. These experts also say that almost half of all current Internet users search for online health information. "This makes the Internet an ideal place to sell products related to healthcare," Irani said. Biomerica (Nasdaq: BMRA) is a global medical company devoted to developing, manufacturing and marketing advanced medical diagnostic products for the early detection of diseases. The products are used in hospitals, physicians' offices and in the home for self-testing. Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties which may cause the Company's actual results in future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, the continued demand for the Company's products, availability of raw materials and the state of the economy. These and other risks are described in the Company's Annual Report on Form 10-KSB and in the Company's other filings with the Securities and Exchange Commission. SOURCE Biomerica, Inc. -0- 03/03/99 /CONTACT: Biomerica Investor Relations, 949-645-2111/ /Web site: testathome.com (BMRA) CO: Biomerica, Inc. ST: California IN: MTC MLM SU: PDT

To: Due Diligence who wrote (8175)	3/3/1999 10:33:00 AM
From: Dave Gore	Read Replies (3) \| Respond to of 15987

Big boys may be coming into ITOY....this is one unusual story and I am told it will have a very happy ending. I will try to file a report soon. This company changed direction suddenly, but they will be the better for it. Insiders and major shareholders knew what to do and now ITOY is a brand new company. CEO is brilliant and now ITOY has 2 technologies and not just one. It will be interesting to see how this stock does with time. Could be a big one...we just need some more information, because that is the only thing holding this back, imho. But a little DD and you will understand.