SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Ampex Corporation (AEXCA) -- Ignore unavailable to you. Want to Upgrade?


To: Sal Davis who wrote (5971)3/4/1999 1:05:00 AM
From: B. A. Marlow  Read Replies (1) | Respond to of 17679
 
I guess I get to do the honors on this one, Sal.

Sometimes, we get to speaking code around here. (Offers many opportunities for humorous interludes!)

AXC recently hired a senior executive from J. Walter Thompson, Raymond J. Marione, as VP brand strategy (a new corporate staff position). At JWT, Marione's responsibility included the Kraft Foods division of Philip Morris (MO). As we felt it appropriate to think proactively and romantically about AXC's "iconization" and Marione's new agenda, we quickly dubbed him..."Marlboro Man." (Just seems so much more dynamic and results-oriented than say, "cheeseball...")

As to Marione's significance, we shall have to see...

Here's the AXC release announcing his appointment.

BAM

biz.yahoo.com