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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony, -- Ignore unavailable to you. Want to Upgrade?

To: Anthony@Pacific who wrote (16780)	3/4/1999 12:33:00 AM
From: summerboy	Read Replies (2) \| Respond to of 122087

from SI BFLY thread. sorry if you already have it. To: Steven W. (319 ) From: Tom Hua Wednesday, Mar 3 1999 8:02PM ET Reply # of 327 March 3, 1999 Dow Jones Newswires Bluefly Up 15%; Co Cites CEO's Planned CNBC Appearance Dow Jones Newswires NEW YORK -- Bluefly Inc. (BFLY) shares rose 20% Wednesday on anticipation of a planned appearance by the company's chief executive on CNBC Thursday, the company said. A spokeswoman for the New York-based Internet clothing retailer also said the company planned to make an announcement Thursday morning. She did not comment further. A CNBC spokeswoman confirmed the scheduled appearance Thursday of Bluefly Chief Executive Ken Seiff. The cable television financial news network has promoted the appearance on the air. Bluefly's stock recently was up 2 9/16, or 21%, at 14 3/4, on Nasdaq volume of 1 million shares. Average daily volume is 617,550. H

To: Anthony@Pacific who wrote (16780)	3/4/1999 12:43:00 AM
From: timers	Read Replies (1) \| Respond to of 122087

Well, if that happened to you...theoretically...would you have covered for the profit and risked getting a cancel later and taking a loss, or just cancelled the whole thing. They cost me at least a grand...not much in the scheme of things, but I'm not doing this as a hobby either.

To: Anthony@Pacific who wrote (16780)	3/4/1999 12:59:00 AM
From: AD	Read Replies (2) \| Respond to of 122087

You are so right Anthony <<< you must be a pain in the ass before they care one Iota.>>>> I went long NSOL one day at the close and got a nice 25 point gapper the next morning. My market order placed before the opening bell , filled at 242 even though the stock opened at 259. I almost fell off my chair. There was some selling but there were upticks at 253 and 254 before it dropped further. I got my proper fill a month later--after being a pain in their collective asses. It took innumerable phone calls and emails to the ceo, VP and every broker and margin mgr I could find. I finally contacted my brokers' mm, US Clearing, to start 'harrassing' them since after all they are the ones who sat on my order 'til the selling was all over. Literally, while I was on the phone with US Clearing , my broker's VP phoned me and said he'd give me the proper fill out of their coffers since US Clearing wouldn't fix it. Do you know what his reasoning was? I was costing them too many man hours discussing the matter! heeeeyaaaah!!!

To: Anthony@Pacific who wrote (16780)	3/4/1999 7:35:00 AM
From: Dante Sinferno	Read Replies (3) \| Respond to of 122087

Bluefly news.... NEW YORK--(BUSINESS WIRE)--March 4, 1999-- Deal Includes Prominent Sponsorship Positioning on Excite Network Bluefly, Inc. (NASDAQ SmallCap:BFLY), a leading Internet retailer of designer fashions at outlet store prices (www.bluefly.com), announced today that it has signed a comprehensive marketing agreement with Excite, Inc., a global Internet media company. Under the terms of the agreement, Bluefly's online store will be integrated throughout Excite.com, WebCrawler.com, and the Excite co-branded channels of Netscape's Netcenter sites through a combination of commerce, advertising and promotional programs. For the past several months, Bluefly placed text and graphical links in the Clothes & Beauty area of Excite's shopping channel. The successful generation of traffic to the Bluefly site from those links led to this agreement which considerably expands Bluefly's presence throughout the Excite network. Under the new agreement, Bluefly will receive prominent sponsorship positioning in the Clothes & Beauty area and the Department Stores & Malls area of Excite.com, WebCrawler.com and the Excite co-branded Netscape's Netcenter. In addition, Bluefly will be featured throughout the Excite Network in a variety of promotional and advertising placements. "This deal is a significant step forward for Bluefly," said Ken Seiff, chief executive officer of Bluefly, Inc. "By giving us access to the more than 16 million unique monthly users of Excite and WebCrawler as well as the millions of unique users from the Excite co-branded channels on Netscape's Netcenter, this agreement, which extends beyond the 1999 holiday season, should not only help establish our brand but also grow our sales," Seiff added. "In a relatively short amount of time, Bluefly has established itself as one of the best places to buy designer and name brand apparel at significant discounts to retail prices," said Joe Kraus, senior vice president and co-founder of Excite. "Having Bluefly's name brand merchandise offered to our consumers extends selection in our shopping services, as well as offers further proof that the retail community sees the reach of a portal as important to building business. Bluefly has made online outlet store shopping fun and easy, and we are thrilled to be working with them," Kraus added. The deal with Excite comes on the heels of Bluefly's agreement with GO Network, which was announced on February 24, 1999. In addition to its marketing efforts with many of the major portal companies, Bluefly is also planning to implement an affiliate program with key Web sites as well as a national print and radio advertising campaign which may begin as early as the second quarter of 1999. Bluefly, Inc. is a NASDAQ SmallCap public company. Headquartered in New York City, in the heart of the fashion district, Bluefly.com aims to be the most enjoyable way to shop for designer and name brand apparel and accessories at savings up to 75 percent off of retail prices. Its innovative MyCatalog feature is designed to eliminate the "hit-or-miss" aspect of off-price shopping by allowing shoppers to see only those products which are available for sale and match their interests. The online merchant offers a meaningful alternative for consumers looking for service and convenience in an outlet store environment. This press release may include statements that constitute "forward-looking" statements, usually containing the words "believe", "project", "expect", or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by the company with the Securities and Exchange Commission, including Forms 8-A, 8-K, 10-QSB, and 10-KSB. These risks and uncertainties include, but are not limited to the following: the competitive nature of the business and the potential for competitors with greater resources to enter such business; consumer acceptance of the Internet as a medium for purchasing apparel; recent losses and anticipated future losses; the startup nature of the Internet business; the capital intensive nature of such business (taking into account the need for advertising to promote such business); the Company's limited working capital and need for additional financing; risk of litigation for sale of unauthentic or damaged goods; the successful hiring and retaining of personnel; the dependence on third parties and certain relationships for certain services; the dependence on continued growth of online commerce; rapid technological change; year 2000 issues; online commerce security risks; governmental regulation and legal uncertainties; management of potential growth; and unexpected changes in fashion trends. Rob