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Technology Stocks : Ampex Corporation (AEXCA) -- Ignore unavailable to you. Want to Upgrade?

To: Hal Campbell who wrote (6001)3/4/1999 8:41:00 AM
From: Ed Newman  Read Replies (1) | Respond to of 17679
 
As a marketing man myself, I can tell you that the Marlboro Man is a Classic Case study in Branding by Image. Strong branding is a matter of Time, Money and that intangible factor which some brands have and others don't.

It does cost money to establish Brand... but once you have it, it becomes a force in itself. Look at Intel.

Good luck to the Ampex Marketing Minds... and to all longs.

ed


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