To: Bert Zed who wrote (59647 ) 3/4/1999 12:32:00 PM From: Tomstocks Read Replies (1) | Respond to of 119973
NEWS JUST OUT! PRFM: Very good deals with yahoo, Microsoft, Lycos etc... Perfumania, Inc. Reports 11.8% Increase in February Sales March 4, 1999 12:03 PM MIAMI--(BUSINESS WIRE)--March 4, 1999-- Comparable Store Sales Increase 1 Percent Perfumania, Inc. PRFM , the nation's largest perfumery chain, announced today that revenues increased by 11.8 percent for the month of February. The Company also announces that comparable retail store sales for the month of February increased 1 percent over sales of February 1998. Total retail sales for February 1999 were $8,813,500, an 11.8 percent increase over total retail sales of $7,881,681, reported in February 1998. Ilia Lekach, Chairman and Chief Executive Officer of Perfumania, pointed out that this is the third consecutive month of comparable store increases. "I believe that the new management's focus on corporate profitability, more efficient operations, cost reduction, restructuring, closing of under-performing stores and improvements in store merchandise mix are proving to be effective." Perfumania recently completed its acquisition of PostaCard.com. It has launched its Internet web store signing marketing deals with Yahoo! YHOO , Microsoft MSFT Sidewalk, Lycos LCOS AltaVista and Modern Bride. The Company's strategy is to take advantage of its name recognition and cross-market the Internet web site with its 287 retail stores. Perfumania has signed letters of intent to name Internet affiliates in other countries as well as to franchise retail stores globally. Perfumania, Inc. is a leading specialty retailer and wholesale distributor of a wide range of brand name and designer fragrances with some $180 million in annual sales. The Company operates a chain of 287 retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form SB-2. This release is available on the KCSA Worldwide website at www.kcsa.com.