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Non-Tech : SGDE - Internet hype, Sound investment, or Both? -- Ignore unavailable to you. Want to Upgrade?

To: Gutterball who wrote (50)	3/4/1999 10:09:00 PM
From: Gutterball	Read Replies (1) \| Respond to of 75

This is an excellent interview with Sportsman's Guide. Serious investors should read it. Olen has a good philosophy on how to run and grow his company. It is currently growing at 15%. Sportsmans Guide put its first catalog on-line today. One thrust mentioned in the interview not yet realized is putting Sportsman's Guide banners on popular search engines. The internet costs about 3-1/2% less than a phone order. Taken over millions of dollars revenue, this small number adds up. Clearly, SGDE is not a momentum investors play, but given time with Sportsman's Guide excellent management team, this investment will be rewarding.