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Non-Tech : E4L, Inc. (NYSE: ETV) -- Ignore unavailable to you. Want to Upgrade?

To: rob who wrote (976)	3/6/1999 1:47:00 PM
From: rob	Respond to of 1080

I have been stopped out on this one. Don't know if it's a good thing or bad thing. You guys will probably do very well now. Most times that I've been stopped out on a stock, the stock usually performs incredibly well soon thereafter. Maybe I'm the jinx. Good luck to all. Regards Rob

To: rob who wrote (976)	3/6/1999 2:45:00 PM
From: Marty	Read Replies (1) \| Respond to of 1080

Re: Time to get out? I got rid of most of my E4L on 2/19 at 7 3/4 which, the way I figure it, is a 26.6% profit on the trade compared to the current price of 5 11/16s. In other words, I avoided a loss of that much in a couple of weeks. I sold the rest of what I had on Wednesday at 6 1/8, which is a savings of 6.2% in two days. I don't know how these trades will look in the long term but right now I'm happy I'm out. The stock had a lot of promise at one time but I think they went down the wrong road when they did their business plan. They had a way to advertise their site that was cheaper than most and they had alliances to handle the rest of the logistics. They could have simply outsourced the logistics but this wasn't too bad. It seems that they couldn't resist trying to get some extra revenue in the process with the membership fees. They dressed it up the best they could, but it just didn't fly.... particularly when you compare the performance of the stock to everyone else doing more or less the same thing. I wouldn't be surprised to see the stock jump up when they announce they are getting rid of the fees but, until then, there isn't much going for it that is very special that would make the prospects that much better and the price to go up. They went through their announcements and campaign and those who didn't sell just yawned. Good luck to the die hards, but I'm on to other stuff.