Check it Out........................... on T By Scott Burns Illustration by Rob Clayton
You take your investing ideas where you find them, even if you have to pull them from a pile of restaurant receipts and phone bills
Want to find some nice stocks? Look through your checkbook. This thought occurred to me as I went through the Burns family spending records for 1998 using the EasyAnswer Reports function in Quicken. What grabbed my attention was the number of take-out meals I had charged at Eatzi's, a wildly successful new "concept" eatery launched by Brinker International (NYSE: EAT; recent price, $26).
In 1998, I charged $375.35 at Eatzi's, visiting at least 14 times. I spent still more buying their wonderful sandwiches, but the amount is discreetly hidden in cash so my wife will never know. In addition to the original Eatzi's in Dallas, the company has opened branches of this upscale take-out store in Atlanta, Houston, Manhattan, and Westbury, New York. The company Web site, www.brinker.com, trumpets plans to open more in the next year.
I could talk about traffic and sales volume, but let's keep it simple: The Dallas Eatzi's is Fellini, but sanitary. Go through the door and you are met with a din of opera music and shouted announcements, while white-hatted cooks swarm about carrying trays of tournedos and steamed salmon. The servers are nearly lost in the crowd of people picking out sushi, bread, cheeses, desserts, or an array of prepared vegetables, salads, and meats. Visit a few times and you'll wonder what the kitchen in your home is for.
Rooting around a little further in my Quicken files, I find that I was a regular at another Brinker restaurant, the Corner Bakery. I was also a regular at Chili's Grill & Bar, the centerpiece of the Brinker casual- dining empire. Chili's is a basic Southwestern-style hamburger place with an extended menu and a full bar. Brinker operates nearly 600 of them. I went there a lot when I first moved to Dallas, but stopped when the service turned slow and the food indifferent. Analysts blame the decline on high manager turnover and a lack of innovation in the menu. One restaurateur who knows the company well is less charitable: "They just won't spend the money. They're stuck on margins." Maybe they got over it.
I rediscovered Chili's in 1998 when I had a quick lunch and tasted the new crushed-peppercorn hamburger with blue cheese. Now I'm an unrepentant peppercorn-hamburger addict.
The Corner Bakery is another place I found myself returning to again and again. With a comfortable atmosphere, good coffee, and tasty offerings for breakfast, lunch, and dinner, these places could take business from every Starbucks in America.
Recently, Brinker International shares carried an earnings multiple of 25-- modest in this market. Using the Research Wizard on Microsoft's Investor.com, I learned that the stock could appreciate by 20 percent by June 1999, if it maintained its earnings multiple and met the consensus earnings estimate; by June 2000, the stock would be up 38 percent if it fulfilled those conditions.
But man does not invest in food alone-- my checkbook says so. Last year, I charged some $398 at Borders Books and Music, the flagship of Borders Group (NYSE: BGP, $19). More interesting, I didn't spend a dime at Barnes & Noble and haven't since 1996. I haven't made a purchase at Amazon.com since October 1997. It's all a matter of personal taste, but I prefer Borders. While I still admire-- and patronize-- independent bookstores like Garcia Street Books in Santa Fe, New Mexico, and Cody's Books in Berkeley, California, Borders has captured the bulk of my book-buying business because of its stores. They're big but cozy, and I can wander around looking for the book I know I want but can't name. What regularly amazes me is that the odds are I'll find what I'm looking for, no matter how obscure. And like small bookstores, Borders hires great people who go out of their way to help you find the book you want. Which makes me wonder a bit.
In early January, Amazon.com shares split three-for-one and promptly zoomed to $160, putting the company's total market capitalization at a staggering $26 billion-- about six times the combined value of Borders and Barnes & Noble, and 61 times Amazon.com's annual sales (its annual profits are nonexistent and are expected to remain so for at least the next year). To put that $26 billion in some perspective, that same day the market valued General Motors at $52 billion and Ford at $79 billion.
Borders, meanwhile, sells at less than one times sales and has an earnings multiple of 18. According to Investor.com's Research Wizard, the stock would rise to $55 a share by January 2000 if it sold at the higher multiple commanded by conventional booksellers-- almost a three- bagger in one year.
Will it happen? I don't know. I am, however, willing to bet that Borders shares will more likely triple in the next year than Amazon.com's will and match the value of Ford. By the time you read this, I may have added Borders shares to my personal portfolio. And if I had solid brass cojones, I'd be short Amazon.com, too.
I should also mention one company that isn't in my 1998 Quicken register but will be all over it in 1999: AT&T. This is not a prediction. It is a contract.
Last summer, a friend whiled away an entire afternoon rhapsodizing about his new Nokia cell phone, with its long battery life and accompanying AT&T Digital One Rate plan. He loved that AT&T had eliminated roaming charges. With One Rate, which starts at $90 a month for 600 minutes, you just get on your phone and use it. No more ghastly surprises-- that half-hour call in Chicago or the long-distance call from L.A. to Kansas City. One monthly bill for a big bunch of minutes, geography be damned. And AT&T throws in a ten-cents-a-minute rate on long-distance calls from your land-line phone-- provided that your AT&T bill is separate from your Baby Bell bill-- and assigns you an 800 number to give out to your indigent children. One week after my friend's unsolicited endorsement, my brother-in-law visited. An oil executive who shuttles between drilling sites in Colombia and Canada, he needs a reliable phone with a long-life battery. So, naturally, he had the new Nokia and the AT&T Digital One Rate plan.
At that, my wife and I stopped resisting and bought two new Nokias and signed up with AT&T. My trendy Motorola StarTAC, only a year old, sits unused on a shelf, a toy with an anxiety-provoking battery life. I loved playing Captain Kirk with it, but hated all those strandings on strange planets. About $2,500 that would have been spent on Southwestern Bell Wireless will show up in the 1999 Quicken register, destination AT&T. The company will have captured most of our voice communication, leaving Internet hookups and some local calls to the Baby Bells. And One Rate is hardly the only arrow in AT&T's quiver.
With its purchase of Tele-Communications Inc., Ma Bell is making inroads in local calls and data transmission, and it's talking with Microsoft about buying the Microsoft Network. In short, it's time to stop worrying about AT&T's future and start worrying about the future of the Baby Bells.
Once again jacking into Research Wizard on Investor.com, I see that AT&T shares (NYSE: T, $82) would rise by 20 percent by year-end if the company met its current earnings estimate and held on to its current earnings multiple. If it enjoyed the markedly higher multiples of its long-distance competitors, T could climb 651 percent. I don't expect that to happen-- T's rivals carry an average multiple of 152. But I am betting on a nice little pickup in T's price over the next few years.
And now, if you'll excuse me, I have to ask my checkbook for more bright ideas. Contributing editor Scott Burns is the personal-finance columnist for the D |