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To: Glenn D. Rudolph who wrote (44356)	3/7/1999 11:14:00 AM
From: tonyt	Respond to of 164684

>There are many other factors missing from their strategy but the strongest is their >lack of focus to keep their current customers. Instead of thowing away $5 on a customer that already is out the door (...wait! stop!! I'll give you $5 if you come back in!!), they should be concentrating on the customer who is already in the store (...sorry to make you wait, that'll be $24.95.....what, you want $5 off too??...no,no,... that deal is only for customers who leav....wait!!, where are you going?? you didn't buy your book yet!! ...wait! stop!! I'll give you $5 if you come back in!!)