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To: Tom Allinder who wrote (1647)	3/7/1999 5:24:00 PM
From: star56	Respond to of 13776

Since a lot of us are holding CULE, here's some info from the CULE thread. I think we'll have to be patient on this one - site up closer to June. Gary, Too bad about the download. I had no problems with it- quick and painless. I jotted some notes down from the show and they are a bit cryptic but hopefully they will be of use to you. The interview was with Clement Lau, President/CEO, and in general the tone of the interview was businesslike but friendly. He characterized the company as a storefront internet site which will offer products online such as DVD, books, CD's, games, magazines and videos. He mentioned a chat room and an on-line magazine. Presently North American distribution in place with Europe and Australia next. The target market is 18-49 years of age. People will be attracted to the site for chat, free e-mail and there will be friendly and entertaining games, contests, competition.and a celebrity chat. This format will create high traffic and thus generate advertising revenue as well. Mention was made of "merging" TV and the Net. A figure of 5.4 million was made thru sales but I am not sure if that is a first year target or not. I will watch the show again and clarify this later. Product ordered will be delivered within 3-8 days. He was asked how people will find out about the company and he said they will eventually run TV commercials and advertise on billboards on other websites. He expects to be on line in mid-June. I know the above is rather disjointed, but as I said, it was taken from rough notes-(really rough!). I spoke with IR on Friday and though they are pretty tight-lipped I felt that some news may be forthcoming. I mentioned the website and it sounds as though it will evolve even before the mid-June target date. Hope that helps, Dan