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To: Valueman who wrote (5446)	3/7/1999 10:38:00 PM
From: djane	Read Replies (1) \| Respond to of 10852

Investment banking and brokerage firm C.E. Unterberg, Towbin is predicting that satellite radio (DARS) will emerge into a $7.5 billion global industry by 2007 satellitetoday.com Sunday, Mar 7 Previous Snapshots Check out the latest charts and graphs depicting important satellite market data, forecasts and analyses. Feel free to suggest a Market Snapshot topic, or request Phillips' Custom Research services. March 01, 1999 Investment banking and brokerage firm C.E. Unterberg, Towbin is predicting that satellite radio (DARS) will emerge into a $7.5 billion global industry by 2007. In the U.S., DARS services will allow consumers to travel across the continent without losing reception, while receiving a commercial free, digital radio broadcast. C.E. Unterberg, Towbin believes many consumers will be happy to pay a small fee to ensure better program reception and fewer commercials. The firm predicts U.S. DARS penetration to reach roughly 14 percent penetration by 2007. Meanwhile, international DARS services, which currently is just WorldSpace, will be a vital service to consumers in emerging markets. These consumers often face limited programming, and in extremely remote locales, many do not currently have any radio reception. Because of the lower income per capita and difficulties in target marketing and international DARS service, the firm expects initial penetration rates to be greatly smaller than those in the U.S. This information can be found in "The Satellite Book" report available from J. Armand Musey, CFA at C.E. Unterberg, Towbin. Copyright © 1999 Phillips Publishing International, Inc.