E*TRADE Rated Top Online Investment Services Site By PC Magazine
Destination E*TRADE Web Site Earns Editors' Choice Award as the 'Most
Sophisticated Trading Experience On The Web'
March 8, 1999 08:25 AM
PALO ALTO, Calif., March 8 /PRNewswire/ -- E*TRADE(R) Group Inc. EGRP today
announced the company has received PC Magazine's Editors' Choice Award as the nation's
top online investment services site. In the magazine's March 23, 1999, issue, the editors
reviewed 10 online investing sites across 12 performance categories, including execution
speed, timeliness and content of trade confirmations, research tools and customer support,
among others. E*TRADE received the highest aggregate score of all sites tested, and was the
only site to be rated "Excellent" in all six categories rating a site's ease of operation.
"Providing the smoothest, most sophisticated trading experience on the Web, E*TRADE is
your full-service online broker," the editors of PC Magazine wrote in a review that accompanies
the award. "No other site makes it as easy for you to see all the relevant information you need
to place trades."
The review tested 34 financial sites overall in a variety of categories. While E*TRADE took top
honors in the "Online Brokerage" category, other winners of Editors' Choice Awards include
MSN Investor (Portfolio And Stock Screener), TheStreet.com (Breaking News And Analysis)
and The Motley Fool (Financial Discussion).
"This award puts E*TRADE in some rather exclusive company," said Kathy Levinson,
president and chief operating officer of E*TRADE Group, Inc. "We continually strive to provide
individual investors with one of the most comprehensive suites of financial products and
services available at a single location on the Internet. This award is both a feather in our cap
and added incentive to continue refreshing our site with the most innovative financial tools
available."
"The only way to judge a financial services' Web site is to get online and try it," continued
Levinson. "PC Magazine did just that. We would like to invite other Internet users to do the
same. We've designed Destination E*TRADE as a public destination site where investors can
access much of the rich financial content and tools available before actually becoming a
customer. We think investors will agree with PC Magazine's assessment that we have
developed a truly rewarding online experience."
"With fast trade execution, good customer service, reasonably priced commissions and a
much more mature Web site compared with those of other brokerages, E*TRADE covers every
angle," PC Magazine editors noted. Other online investing sites that were reviewed for the
award include Charles Schwab, Fidelity Investments, Ameritrade, Datek Online, DLJ Direct
and Waterhouse Securities, among others.
About E*TRADE
A leading branded provider of online investing services, E*TRADE has established a popular
destination Web site for self-directed investors. The Company offers independent investors the
convenience and control of automated stock, options and mutual funds order placement at low
commission rates.
In addition, E*TRADE has a suite of value-added products and services that can be
personalized, including portfolio tracking, real-time stock quotes, Smart Alerts, market
commentary and analysis, news, investor community areas and other information services.
E*TRADE was the first securities and financial services company to be awarded the CPA
WebTrust seal of assurance by the American Institute of Certified Public Accountants
(AICPA). E*TRADE also was ranked the number one overall online brokerage service in two
consecutive quarterly reviews conducted by Gomez Advisors, a leading independent authority
devoted to online financial services (Q3/Q4 1998).
In October 1998, the E*TRADE Web site was named the number one online investing site in
an international survey of the industry's top 20 Internet brokerage firms by Lafferty Information
and Research Group, a global provider of high-value and business information research.
Investors can access E*TRADE at www.etrade.com on the Internet and through many other
electronic channels and online services, including AOL (Keyword: E*TRADE) and via the
TELE*MASTER interactive telephone system. E*TRADE Securities Inc. (Member
NASD/SIPC), and its parent company, E*TRADE Group Inc., are headquartered in Palo Alto,
Calif.
Important Notice
E*TRADE is a registered trademark of the Company. All other Trademarks are properties of
their respective owners. The statements contained in this news release that are
forward-looking are based on current expectations that are subject to a number of
uncertainties and risks, and actual results may differ materially. The uncertainties and risks
include, but are not limited to, changes in market activity, market acceptance of the new
E*TRADE destination Web site, anticipated increases in the rate of new customer acquisition,
the conversion of new visitors to the site to customers, seasonality, the development of new
products and services, the enhancement of existing products and services, competitive
pressures (including price competition), system failures, economic and political conditions,
changes in consumer behavior and the introduction of competing products having technological
and/or other advantages. Further information about these risks and uncertainties can be found
in the information included in the annual report filed by the Company with the SEC on Form
10-K (including information under the caption "Risk Factors") and quarterly reports on Form
10-Q.
SOURCE E*TRADE Group Inc. |
