Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : IFMX - Investment Discussion -- Ignore unavailable to you. Want to Upgrade?

To: James A. Shankland who wrote (13019)	3/9/1999 2:47:00 PM
From: Mark Duper	Read Replies (2) \| Respond to of 14631

( BW)(CA-INFORMIX)(IFMX) Informix Partners With Leader In E-Commerce Applications; Licensing Agreement with Art Technology Group To Expand Solutions That Attract, Engage and Retain Customers Over The Web Business Editors and High Tech Writers MENLO PARK, Calif.--(BUSINESS WIRE)--March 9, 1999--Informix(R) Corporation, (NASDAQ:IFMX) the technology leader in enterprise database-powered solutions, today announced a strategic licensing agreement with Art Technology Group (ATG), developer of the Dynamo(R) Relationship Commerce(tm) product suite for online E-Commerce and personalization applications. The agreement will allow Informix to license ATG's technology to help businesses attract, engage and retain their customers while doing business over the Web. "To be successful on the Web, businesses need to do more than just manage large transaction volumes. A company needs to be able to attract and retain customers through dynamic merchandising enabled by sophisticated analysis of buying patterns," said Wes Raffel, vice president of i.Informix, the company's division to support E-Commerce and Web business environments. "Informix is working aggressively to meet customers' increasingly sophisticated requirements for these sell-side E-Commerce environments." Informix and ATG's Award Winning Technology Under the terms of the agreement, Informix will license, integrate, and extend ATG's Dynamo technologies with Informix's database Web engine, Web technology and consulting services to deliver a comprehensive value-priced enterprise E-Commerce solution. Included in the integration will be ATG's Dynamo Application Server an award winning 100% Java-based application platform for quickly developing, deploying, and running personalized E-Commerce applications. In addition to Dynamo Application Server, Informix will incorporate ATG's functionality for personalization designed to track user behavior for customizing and targeting individual preferences. A final important feature to be included will be ATG's online store catalog, storefront, site design, and shopping-cart build and management capabilities for commerce site developers. Informix's complete E-Commerce solution is scheduled for availability to customers in Q299. "The combined technologies of ATG and Informix will give customers complete site development, personalization, and selling management capabilities as well as meet the performance, extensibility and scalability requirements of large-scale E-Commerce projects," said Jeet Singh, president and CEO, ATG. "As company's grow their business online, it makes sense to have a scalable, tightly integrated database underneath their application to drive their business to the next level. Informix has recognized this important trend and ATG is pleased to be an integral part of Informix's E-Commerce solution plan. "We chose ATG because they had the most tightly integrated, scalable and extensible E-Commerce technology that is open standards-based on Java, and complements our database and services structure," said Wes Raffel. "Their strategy is in direct alignment with ours and that is to bring customers E-Commerce solutions that will create and extend their brand, at a profitable channel of distribution, enhance customer satisfaction and loyalty, while managing and making maximum use of all their business intelligence. All this in a scalable and flexible environment that can grow as their business grows." About Informix Informix Corporation, based in Menlo Park, California, provides innovative database products that assist the world's major corporations to attain competitive advantage. Informix is widely recognized as the technology leader for corporate computing environments ranging from small workgroups to very large parallel processing applications. Informix's database server, application development tools, superior customer service, and strong partnerships enable the company to be at the forefront of major information technology solution areas including data warehousing, high performance OLTP, and Web/E-Commerce. For more information, contact the sales office nearest you or visit our Web site at informix.com. Note to Editors: The following are trademarks of Informix Corporation or its affiliates: Informix(R). Dynamo is a registered trademark of Art Technology Group, Relationship Commerce is a trademark of Art Technology Group. Informix news releases are available at no charge through Business Wire's NewsOnDemand fax service. To immediately receive an index of available releases, call 1-800/356-0851. --30--as/sf* CONTACT: Informix Corporation Jaye Prosser, 650/926-6316 jprosser@informix.com KEYWORD: CALIFORNIA INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED