To: hcirteg who wrote (7024 ) 3/8/1999 8:02:00 AM From: EyeDrMike Read Replies (2) | Respond to of 7841
Seagate Announces VAR Program for Tape Products PR Newswire, Monday, March 08, 1999 at 07:17 Seagate's VAR Partners Program Enhances the Relationship Between Tape Resellers and the Company COSTA MESA, Calif., March 8 /PRNewswire/ -- Seagate Technology, Inc. (NYSE:SEG), a leading manufacturer of workstation and server tape drive products, today announced it is launching the Seagate VAR Partners Program on the World Wide Web ( reseller.seagate.com ). Designed exclusively for VARs (Value Added Resellers) selling tape backup solutions, the Seagate VAR Partners Program will enable Seagate to be more responsive and proactive to its resellers' need for information on its tape products and ultimately to assist resellers in selling those products. "This VAR program is the culmination of nearly a year's worth of work with a third-party research firm to determine reseller needs," said Kevin Perry, senior director of Marketing and Business Development for Seagate Removable Storage Solutions. "After conducting extensive qualitative and quantitative studies with several hundred North American resellers, we've thoroughly analyzed their needs and delivered what resellers want -- a VAR program with a significant Web component. The program allows Seagate and its resellers to learn, share and exchange pertinent information when, where and how resellers want it." The program has two levels -- Resource Partner and Premier Partner. All North American resellers can register as a Resource Partner. A Resource Partner has access to a dedicated reseller technical support line, enhanced tape product and compatibility information, product news and reviews, promotions, selling strategies, customer success stories, technical white papers and other sales, marketing and customer service tools. A Resource Partner also has access to Seagate Tape product resources and pre-sales support. North American VARs selling a minimum of 50 Seagate tape drives per quarter can apply for the Premier Partner level. In addition to the benefits available to a Resource Partner, a Premier Partner can call a toll-free number for dedicated technical support with priority access, be assigned a field sales representative, obtain end-user leads from Seagate marketing activities and is eligible to apply for marketing development funds (MDF). The Seagate VAR Partners Program is available to Value Added Resellers in North America who currently sell or are interested in selling Seagate tape products. To participate, VARs can register online atregister.seagate.com . For additional information on the Seagate VAR Partners Program as well as Seagate's line of tape drives, see Seagate's Web site at reseller.seagate.com , or call 800-626-6637 or 714-641-2500.