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Technology Stocks : Sony Corp - Sony -- Ignore unavailable to you. Want to Upgrade?


To: Don Dorsey who wrote (25)3/8/1999 10:40:00 PM
From: Neil H  Respond to of 497
 
Dan

Bought in early yesterday. Think this is a winner going forward.

Monday March 8 10:20 PM ET

Sony Unveils Job Cuts In Major Overhaul

By Andrew Morse

TOKYO (Reuters) - Japan's Sony Corp (NYSE:SNE - news), maker of the
Walkman personal stereo and the PlayStation game player, unveiled a
sweeping restructuring Tuesday that will trim its work force by 10 percent and
consolidate its industrial empire.

In a bid to boost its sagging profitability, Sony will cut 17,000 jobs globally by the end of March
2003 and slim its sprawling global network of 70 manufacturing companies to 55.

The restructuring comes as Japan slogs through a recession that has forced electronics makers to
slash prices to remain competitive.

The move also pushes forward Sony's vision of a fully networked era in which home electronics
components can communicate with one another, allowing consumers to use one digital system for
music, movies and financial services.

''This restructuring ushers in the second stage of Sony's growth by pushing network-related
businesses,'' co-chief executive officer Nobuyuki Idei told a news conference.

The restructuring will transform three affiliated companies -- Sony Music Entertainment (Japan),
Sony Chemicals Corp and Sony Precision Technology -- into wholly owned subsidiaries as of
January 1, 2000.

Sony is also positioning three in-house electronics companies -- Home Network Co, Personal IT
Network Co, and Core Technology & Network Co -- as well as affiliate Sony Computer
Entertainment, at the core of its electronics business.

Idei will become a director of Sony Computer Entertainment, which makes the popular PlayStations
and is now owned jointly by Sony Corp and Sony Music Entertainment.

While industry watchers had expected Sony to overhaul its corporate structure, currently divided
into 10 groups, the news took stock traders by surprise.

''It's very clever,'' said Coen Kluyver, head of institutional sales at ING Baring Securities. ''They've
unlocked shareholder value and kept their group together.''

Sony shares surged on the Tokyo Stock Exchange, rising 730 yen or 7.26 percent to 10,780 by the
close of the morning session.

Shares of the three affiliates, all of which are listed, also met feverish demand when trade was
resumed after a temporary suspension by the exchange.

Despite the euphoria, some cautioned that Sony has moved away from its traditional role as a maker
of diversified electronics products and become too dependent on the PlayStation, which accounts
for 46 percent of its consolidated profits, according to the Daiwa Institute of Research.

Sony's reliance on the PlayStation is expected to rise to 51 percent of profits next year when it
releases its second generation of the popular game player.

Some also warned that the costs of the restructuring, particularly the layoffs, may weigh on Sony's
profitability in the future.

''You're looking at 17,000 people,'' said a trader at one of Japan's major securities firms. ''There's
a lot of cost associated with a restructuring of that size.''

Neil



To: Don Dorsey who wrote (25)3/9/1999 6:19:00 AM
From: Henry Niman  Read Replies (1) | Respond to of 497
 
SNE Restructuring is the lead CNBC story this morning

Henry N Fox Chapel
netcognizance.com