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Technology Stocks : Maxtor (MXTR) -- Ignore unavailable to you. Want to Upgrade?


To: SteveG who wrote (177)3/10/1999 1:29:00 AM
From: vinh pham  Read Replies (1) | Respond to of 467
 
March 09, 1999 15:22

Maxtor DiamondMax Plus 5120 High-Performance Desktop Products Begin Volume Shipments
New Drive Achieves the Industry's Highest 7,200 RPM Areal Density

MILPITAS, Calif., March 8 /PRNewswire/ -- Maxtor(R) Corp. (Nasdaq: MXTR) today announced the DiamondMax(TM) Plus 5120 series of hard disk drives, the latest addition to the award-winning 7,200 RPM DiamondMax Plus series of drives. At 5.1GB of storage capacity per disk, the DiamondMax Plus 5120 provides the highest areal density in the industry for 7,200 RPM drives. The new drive, which utilizes giant magneto-resistive (GMR) heads, is in volume production at Maxtor's Singapore plant and will begin volume shipping this month.

"With this drive, Maxtor has established areal density leadership in the high-performance desktop marketplace," said Mike Cannon, Maxtor's president and CEO. "Our ability to consistently deliver standard-setting new drives to our customers is in part a result of our expertise in integrating leadership technologies and working with our supply base on those critical components. The DiamondMax Plus 5120 is Maxtor's first drive using GMR heads, and that transition is going well. These 5.1 GB per disk products are ramping smoothly in our Singapore manufacturing facility, attesting to the strength and flexibility of our engineering and manufacturing operation."

According to Bill Roach, Maxtor's senior vice president of worldwide sales and marketing, these new 7,200 RPM DiamondMax Plus drives continue the leadership Maxtor has demonstrated over the past 18 months in the desktop hard disk drive marketplace. "With both our 5,400 RPM and 7,200 RPM products, we have consistently led the industry in shipping new generations of products in volume, while delivering the superior quality required by demanding OEM and distribution customers," said Roach. "Our new 7,200 RPM DiamondMax Plus 5120 drive sets a new standard for the high performance desktop market, delivering superior performance and quality along with our leadership technology."

The DiamondMax Plus 5120 offers capacities up to 20.4 GB (5,120 megabytes per disk), UltraDMA compatibility and an average seek time of 9.0 ms. This new family shares a number of features with its predecessor, the DiamondMax Plus 2500, including a digital signal processor (DSP)-based electronics architecture and partial response maximum likelihood (PRML) read channel technology. Combined, these technologies result in a higher-capacity, higher-performance drive.

Digital Video Ready

The DiamondMax Plus 5120 is Digital Video Ready, providing full support for continuous data rates and response times required for the DV-format and making it ideal for audio/video, graphics and other data-intensive applications.

Enhanced Data Integrity and Reliability

This drive includes the introduction of Maxtor's exclusive ShockBlock(TM) head disk assembly (HDA). ShockBlock features rugged mechanics and shock resistant heads to provide added protection to the drive's head disk mechanics. Additionally, the DiamondMax Plus 5120 features the second generation of Maxtor's MaxSafe(TM) System for automatically providing protection against potential media errors. Enhancements to Maxtor's MaxSafe technology include a new error correction code (ECC) which offers 91% more ECC protection, and a new write detection feature which detects and corrects potential errors while data is being written.

Both the MaxSafe System and ShockBlock HDA are continuously operational and do not adversely affect drive performance or require the user to perform any configuration or system modifications. Maxtor is the only drive vendor to combine both advanced shock protection and media scan features to provide the highest levels of data reliability available.

Features and Specifications

Initial shipments of the DiamondMax Plus 5120 drives feature UltraDMA 33 compatibility. Once UltraDMA chip sets are available at the system level, the DiamondMax Plus 5120 drive will feature advanced UltraDMA 66 interface technology. UltraDMA 66-compatible DiamondMax Plus 5120 drives will carry a "U" in the model number. UltraDMA 66 improves throughput speeds by doubling (from UltraDMA 33) the data transfer rate to/from the interface to 66 MB per second. UltraDMA 66 also improves data integrity by performing cyclic redundancy checks to detect transfer errors between the system and the hard drive.

The DiamondMax Plus 5120 incorporates some of the most advanced disk drive features and performance specifications available today, including:

-- 9.0 ms average seek time;

-- 7,200 RPM spindle speed;

-- 512 KB cache buffer;

-- Giant magneto-resistive heads for higher areal density;

-- UltraDMA/ PIO Mode 4/ DMA Mode 2 compatibility;

-- PRML read channel technology;

-- MaxSafe System;

-- New ShockBlock mechanics;

-- DSP-based electronics architecture;

-- Custom on-the-fly Error Correction Code logic, capable of correcting multiple error bursts without performance loss;

-- Low power consumption and ATA power saving commands that support EPA Energy Star "Green PC" standards;

-- Minimum start/stop cycle rating of 50,000;

-- Three-year warranty.

The DiamondMax Legacy

Maxtor's DiamondMax series of drives has been extremely well received since its introduction in late 1996. The DiamondMax series has received numerous awards and recommendations from the industry's leading publications, including BYTE Magazine, Computer Reseller News, PC Computing, PC World, VARBusiness, Windows Sources and Window Magazine.

Pricing and Availability

Estimated retail pricing for the DiamondMax Plus 5120 20.4 GB drive is $429. Maxtor's retail-packaged drives contain all the necessary equipment for fast and easy installation, including hard drive interface cables, illustrated installation guide and MaxBlast(TM) Plus, Maxtor's exclusive installation software. Like all Maxtor products, DiamondMax Plus drives are backed by Maxtor's No Quibble(R) Service, which includes two 24-hour automated services: MaxInfo(TM) automated technical assistance system, and MaxFax(R) automatic fax-back service. Additionally, technical assistance is available via E-mail on the Internet, and live telephone assistance is available Monday through Friday.

About Maxtor

Maxtor Corp. (Nasdaq: MXTR) is a leading supplier of hard disk drives for desktop computer systems. The Company is the fastest growing supplier of hard disk drives for the desktop personal computer market, more than doubling its market share over the past 1 1/2 years. Maxtor has built its leadership position by consistently leading the industry in bringing new products to market, while delivering the highest levels of quality and customer support. The Company's current products include the 5400 RPM DiamondMax(TM) 4320 and DiamondMax 3400 families and the 7200 RPM DiamondMax Plus 2500 series of drives. More information about Maxtor and Maxtor products can be found at maxtor.com and the Company can be reached toll-free at 800-2-MAXTOR



To: SteveG who wrote (177)4/13/1999 3:53:00 AM
From: SteveG  Read Replies (1) | Respond to of 467
 
ML on 4/12: Investment Highlights:

· We think positive customer feedback supports
our positive view on the company and its
ability to profitably gain market share.

· The shares are trading at under 8X our 1999
EPS estimate and at a steep discount to its
comparables. We think the weakness in the
shares presents a unique buying opportunity
and reiterate our intermediate term Buy
rating.

Fundamental Highlights:

· We spoke with Phil Willson, Materials
Manager of Mass Storage at HP, about their
selection of Maxtor and the industry, which
supported our positive view of the company.

· HP said it qualified Maxtor due to its focus,
ability to execute, and lean overhead
structure. We think HP will qualify Maxtor's
7,200 rpm DiamondMax 5120 with GMR.

· HP said disk drive pricing remains very
aggressive, but that channel inventories of
both PCs and disk drives are low. We are
hearing that demand rebounded in March.

· Dell awarded Maxtor its Gold award, its
second highest, in its annual Supplier
Excellence Awards last week. Dell cited
Maxtor's understanding of its direct model.

We spoke with Phil Willson, Materials Manager of
Mass Storage at HP, about their selection of Maxtor,
which supported our positive view of the company. HP
said it qualified Maxtor due to its focus, ability to execute,
and lean overhead structure. We think Maxtor's expense
structure is best in class and has allowed the company to
price competitively while growing in a profitable fashion.
HP also said Maxtor met the company's highly selective
quality requirements.

We view HP as a significant customer win, supporting
our view that Maxtor is taking share. IDC estimates
that HP is the fourth largest PC vendor with a 6%
worldwide market share in 4Q. Recall that HP qualified
Maxtor's 5,400 rpm DiamondMax 4320 (code-named
Quasar) last December for its Vectra corporate offering
and began taking shipments in 1Q. We think Maxtor is
augmenting HP's existing capacity, but could potentially
displace other vendors over time, notably Quantum. HP
also sources from Western Digital for its smaller consumer
offerings. We think Maxtor's shipments to HP are
ramping in a conservative manner, as expected, and could
grow to 5% of sales or nearly $150 million next year.

We think Maxtor's relationship with HP could expand
to include additional drives. We think HP is looking to
qualify Maxtor's 7,200 rpm DiamondMax 5120 with GMR
(code-named Nova) and could qualify its DiamondMax
4320 for its Brio offering to small and medium business
and its. HP's procurement strategy appears to be
relationship oriented seeking to source product families
from key strategic vendors. Maxtor confirmed that Dell
and IBM have already qualified its DiamondMax 5120
with GMR and are taking shipments.

HP said disk drive pricing remains very aggressive, but
that channel inventories of both PCs and disk drives
are low. Mr. Wilson said earlier expectations that supply
would be tight in 1Q/99 did not materialize. HP said the
drive industry still has too much capacity with supply
exceeding demand. Some disk drives have fallen to less
than $100 per drive as had been predicted last year. In
addition, all of the four largest drive vendors are now
shipping 4.3 gigabytes-per-disk drives.

However, channel inventories of both PCs and disk drives
are very low. HP said disk drive shipments in 1Q were in
line with original expectations, resulting in disk drive
inventories comparable to or a bit less than PC inventories,
which we estimate are 3 to 3.5 weeks. Our sense is that
demand rebounded somewhat in March to achieve this
result, which could bode well for visibility in 2Q.

Dell awarded Maxtor its Gold award, its second
highest, in its annual Supplier Excellence Awards last
week. Dell's annual awards are based on suppliers' quality
performance, delivery, total cost, flexibility, technology,
and pricing. Dell cited Maxtor's understanding of its
direct business model and alignment of its overall business
strategy.. We view this award as a strong endorsement for
Maxtor and particularly noteworthy given that Dell
represented nearly 27% of the company's revenue in 1998.
Growth in desktop storage capacity appears to have
accelerated. Annual capacity increases have climbed to
80-100% last year, up from about 60% in prior years due
to improvements in technology. HP is seeing
“evolutionary” growth in demand due to the Internet, video
conferencing, and other multimedia applications. HP
expects a gradual transition to 7,200 rpm in the desktop
drive market and estimates 15-20% of industry volumes
will be 7,200 rpm by C4Q, depending on pricing and
whether vendors pursue cannibalization or differentiation.
HP's commercial offerings require less storage due to the
use of central storage attached through networking.
However, applications are typically stored locally.
Whereas, small business and consumer offerings require
much more storage since they are generally not networked.
HP said the ATA66 interface has little importance until
Intel supports it. Western Digital has been shipping
ATA66 enabled drives since last November, which the
company thinks has enabled Gateway to differentiate its
offering, perhaps at a slightly higher cost. Maxtor has said
that it currently has ATA66 technology and will support
the interface when Intel does. We hear Intel will support
the ATA66 interface with their chipsets in 3Q.