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Non-Tech : HNV (Hanover Direct) -- Ignore unavailable to you. Want to Upgrade?

To: paul t who wrote (210)	3/9/1999 11:46:00 AM
From: John Mav	Read Replies (2) \| Respond to of 287

Some conference call info: Overall balance sheet is in good control, cash flow was break even taking out special chgs. Spent 2.5mm in 4th qtr on e-commerce and sale for ecommerce up ten fold and expect a strong 99 performance. Questions on direction of company Asked to explain game plan for keystone: Been extremely please with results of keystone since started more than 15 accts signed up, many of whom are marqui names. Want to emerge as #1 in this huge oppurtunity to provide back end fulfillment Four pronged strategy: -Aim at hyper growth commerce cos -go after branded retailers who will be served a wake up call by fingerhut -continue rollout of catalogues -link up with large branded manufacturers Want to build our presence in the marketplace to become a one stop shop. Very open to all options to increase shareholder wealth. Will be Shorter than 3-6 months until we hear who they've already signed up. Keystone is very important but not the only initiative they are they working on (no details) Catalogue shoppers are 10x more lucrative than average internet shopper because they are already at home shoppers. Have a deal with Zoom and over time will be able to share more details. In Feb the 472,400 purchased by Regan Partners and SEC reported it as a sale this isnt correct. Regan has never sold a share. Sequentially Ecommerce Sales from Jan was = to Dec did not see any fall off from Dec. No comment on Feb/Mar. The point that they are flat is indicates really strong ecommerce. Not seeing the customer fill up shopping cart and abandoning website without buying, in fact seeing the exact oppisite. Thats the difference of strong brand recognition and customers already know what they want. If e commerce takes off like everone thinks thinks sees supply in a contrained environment. Have approached business in total independence keystone has there own fulfillment will not suffer in such environment. To build a fulfillment service today would cost approx $60 per sq foot at minimum. Basically a very positive call.