NBM's Flex Marketing Steps Up Backstroke TV Ad Campaign After Strong February Results
$400,000 Budget For March Expected To Return More Than 2 To 1
TAUNTON, Mass., March 10 /PRNewswire/ -- National Boston Medical's (OTC Bulletin Board: NBMX - news) new consumer product marketing subsidiary, Flex Marketing, Inc. reported strong sales results from its Backstroke® product for the month of February 1999.
Expenditures of approximately $64,000 on ''infomercial'' television advertising in a number of test markets resulted in gross revenues of more than $141,000. As a result of this high return ratio, Media Funding Corporation will provide a minimum of $400,000 in advertising funds for the month of March.
''We couldn't be more excited about the market acceptance of the Backstroke,'' said Ernie Zavoral, president of Flex Marketing. ''We are encouraged by February results and with the help of our marketing partners, we expect March to return more than $800,000 in gross revenues.''
According to Zavoral, results from the first week of March were better than anticipated -- with $59,175 in advertising spent and $129,641 in sales already processed.
The Backstroke is an award-winning product that has been endorsed by the World Federation of Chiropractic and featured on television infomercials and fitness programs nationwide, including FoxSport (Fit TV) and QVC. Backstroke infomercials hosted by industry health guru, Jaime Brenkus, debuted on HGTV, CourtTV and TNN during February.
''Flex is delivering as promised, providing a foundation of solid revenues for our company as we develop our other product sales along the SafeShield and Bontempi lines,'' said Daniel J. Hoyng, president of NBM. ''With virtually unlimited advertising dollars from Media Funding Corp., we are able to take full advantage of the growing popularity of the Backstroke.''
The patented Backstroke is a body massager and health care device designed by a chiropractic physician. It is the only therapeutic product that provides complete accupressure and stimulation of circulation throughout the back -- two key factors in effective massage therapy. The device is placed horizontally on the floor, where the user lies on his back and rolls back and forth. In 1997, the Backstroke was awarded the Silver Medal at INPEX XIII, America's largest invention tradeshow.
National Boston Medical is a developer and marketer of quality healthcare products. It is the exclusive provider of Bontempi medical instruments in North America and on the Internet. NBM is the developer of SafeShield(TM), a topical polymeric barrier that can replace the need for latex gloves or frequent hand washings. NBM also markets Vertason and VertaVac, environmentally-friendly enzymatic cleaning solutions for use in the dental industry. It recently acquired Flex Marketing, Inc., which offers consumer products to the healthcare, fitness, and recreation markets. NBM's Medical Advisory Board is comprised of 25 award-winning medical professionals. For further information, visit the company's web site at: nbmedical.com.
Company contacts: Daniel J. Hoyng, president of NBM, (800) 807-2259; Ernest Zavoral, president of Flex Marketing, (330) 533-9642; Len Harris or James Dryer, investor relations, (561) 655-7575, fax (561) 655-2171, e-mail: GFCComm@aol.com.
This press release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended. Actual operating results may be affected by variety of factors, many of which are beyond the control of the Company. These factors include the levels of orders received and shipped in a quarter; customer order patterns and seasonability; contract mix and shifting production and delivery schedules; manufacturing capacity and yield; cost of labor, raw materials, supplies and equipment; technological changes; competition and competitive pressures on pricing; economic conditions in the United States and worldwide, as well as other risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission.
|
