To: Susan G who wrote (797 ) 3/10/1999 10:00:00 PM From: Aloysius Lo Read Replies (1) | Respond to of 2902
HealthCentral.com Featuring Dr. Dean Edell Reports Compelling Growth; DoubleClick DART Confirms Consistent Surge in Site Ad Impressions Over Four-Month Period for Online Service BERKELEY, CALIF. (March 10) BW HEALTHWIRE -March 10, 1999-- HealthCentral.com, a leading personal health destination on the Internet, today announced that in only four months of operation its number of monthly pageviews have risen steadily to more than 3 million for the month of February. These statistics, reported by DoubleClick DART, represent a 40 percent growth in site ad impressions in comparison to January and are attributed largely to the national radio and television broadcasts of HealthCentral.com Medical Broadcaster Dr. Dean Edell. In testimony to the successful broadcast-to-web synergy achieved by HealthCentral.com and Dr. Dean Edell, the service last week experienced a notable traffic surge as a result of an in-depth on-air/online report on circumcision. Launched in response to the national circumcision debate sparked by the American Academy of Pediatrics' reversal of its long-term position in favor of circumcision, the site created an interactive forum for exploration and discussion on the topic complete with photos of intact men and a circumcision surgery. During Dr. Dean Edell's Monday, March 1st radio broadcast that reaches close to 400 local markets, he shared his personal views on the topic and encouraged listeners to go to www.healthcentral.com to participate in the online forum. The resulting site traffic totaled more than 25,000 unique visitors within an initial 24-hour period recorded by DoubleClick DART and the company. In addition, recent surges have occurred during broadcasts where Dr. Edell encouraged site visits. "The fast growth that HealthCentral.com is experiencing is unique for an early Internet site and clearly speaks to the company's sophisticated branding approach that seamlessly combines the best of old and new media," said Jonathan Shapiro, vice-president of DoubleClick Inc. Business Development. "We continue to enjoy working with HealthCentral.com because of its competitive advantage on the Web harnessing the popularity and credibility of a branded and outspoken public figure like Physician Broadcaster Dr. Dean Edell." "Naturally, we are thrilled with the growing popularity of HealthCentral.com and continue to support that growth with easy-to-use, yet dynamic personal health features that online users have come to expect from our consumer health information service," said Albert L. Greene, president and CEO of HealthCentral.com. "Throughout the year, we will continue to offer a range of superior information and personalization tools that focus on timely questions and issues important to Americans interested in educational and entertaining online health content." Currently, HealthCentral.com offers a host of personalized, health and wellness tools that complement its deep research features and comprehensive Health Risk Assessment and Personal Health Record. These personal health features include the "Love IQ" and "BMI Calculator," both designed to stimulate thought and discussion around topical issues like relationships, attractiveness and disease prevention. The "Love IQ" is a series of 10 questions designed to find out whether an individual and his or her partner are ideal mates for each other. The "BMI Calculator" disproves the cultural myth that a woman's attractiveness is based simply on her waist-hip ratio, and points to the potential for heart disease which is a greater cause of death for women that breast cancer. About HealthCentral.com and Dr. Dean Edell HealthCentral.com is the next generation on-air broadcast and online consumer health information service providing highly personalized and powerful interactive tools combined with the rich, widely recognized television and radio programming of Dr. Dean Edell. This 24-hour, cross-media network strives to make personal health and wellness interest and management simple and rewarding. HealthCentral.com's institutional subsidiary, Windom Health Enterprises, has specialized in the design, development and maintenance of networked health information systems and environments since its inception in 1984. The company can be reached at 510/848-6980. Dr. Dean Edell began his career as one of the first "media doctors" in 1978 on KGO Radio in San Francisco and is now the number three-rated AM talk show host in America with a combined weekly TV and radio audience of 14 million. He has won numerous media awards, including the C. Everett Koop Media Award, the Edward R. Murrow Award and a national Emmy, for his coverage that airs on 400 radio and 90 TV stations around the country. About DoubleClick Inc. DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for advertisers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has headquarters in New York City, maintains offices in 24 cities worldwide and runs advertising networks in 14 countries. Through its global operations, DoubleClick serves an average of 175 million ads per day reaching almost 50 million Web users worldwide. More than 2,300 advertisers worldwide rely on DoubleClick to deliver their ad messages to targeted audiences. DoubleClick works with approximately 350 Web publishers and 6,400 unique sites across all its product lines.