To: Tim Luke who wrote (108803 ) 3/10/1999 11:54:00 AM From: Ian Davidson Respond to of 176387
Article from the WSJ: Dell Computer Corp. Dow Jones Newswires -- March 10, 1999 Dell CIO Touts Company's 'G2' Strategy to Tech Group By Bob Sechler AUSTIN, Texas (Dow Jones)--A Dell Computer Corp. (DELL) executive, speaking Tuesday night to a group of information technology professionals here, touted the "G2" strategy his company is devising to run all of its computer systems. Jerry Gregoire, Dell's chief information officer, said the G2 strategy - a designation for the overall system linking Dell's various internal computer and software components together - is extremely flexible and intuitive for end users, which include Dell employees, suppliers and customers. "G2 and/or variations of it are changing everything at Dell" Gregoire told Austin's chapter of the Association of Information Technology Professionals. He told Dow Jones in an interview Wednesday that the strategy, which has been under development for the past 18 months, has aided Dell's tremendous growth because the company "doesn't have to stop everything and teach everybody new (software) systems" as its needs and technology change. Under G2, the software interface for all Dell internal programs and systems is a Web browser, which is fairly easy to master and already familiar to many computer users. In addition, old and new software programs alike can be integrated seamlessly, similar to a hub-and-spoke system, Gregoire said. The system eliminates a central problem with so-called enterprisewide software solutions that now are available to run internal corporate computer systems because old programs and hardware don't have to be scrapped in the transition, Gregoire said. "We actually have competitors - I can't think of their names - who are in the process of putting these (enterprisewide) systems in," Gregoire said. "And every night I pray that they're successful" because Dell believes such systems ultimately will cut down on flexibility and speed. Gregoire stressed that G2 is a non-proprietary strategy, rather than a product, and many companies are developing their own variations of it. He offered an open invitation to Austin-area information technology professionals, saying they should arrange a time to visit Dell's Round Rock headquarters outside Austin for a demonstration of the strategy. Many of those in attendance Tuesday night lined up to take him up on the offer. - Bob Sechler; 512-236-9637