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To: rupert1 who wrote (52627)3/10/1999 6:21:00 PM
From: Elwood P. Dowd  Respond to of 97611
 
Microsoft, Cisco, Compaq In Brazil E-Commerce Pact

By J.P. Vicente

SAO PAULO (Reuters) - Three U.S. computer industry heavyweights have joined
two Brazilian companies to offer products aimed at grabbing a big chunk of the
burgeoning business e-commerce market in Brazil.

The alliance, which groups software behemoth Microsoft Corp. (Nasdaq:MSFT - news), PC maker
Compaq Computer Corp. (NYSE:CPQ - news), networking company Cisco Systems Inc.
(Nasdaq:CSCO - news) with Brazilian data exchange company Interchange and network security
concern Modulo -- would help clients cut production costs by taking their business online.

''The idea behind this strategic alliance is to provide solutions for firms to integrate their productive chain
through the usage of web technologies,'' Alexandre Pombo, commerce automation manager at
Microsoft's unit in Brazil, said Wednesday.

The partnership -- baptized Value Chain Alliance -- will operate mainly in the so-called
business-to-business market, a segment of electronic commerce aimed at optimizing business
relations between companies and their suppliers.

Analysts said the alliance will pose stiff competition to other providers of e-commerce solutions in
Brazil, such as International Business Machines Corp. (NYSE:IBM - news)'s e-business program and
enterprise server company Sun Microsystems Inc. (Nasdaq:SUNW - news) .

Recent forecasts show that worldwide business-to-business e-commerce is expected to generate some
$68 billion -- the equivalent of Poland's gross domestic product -- in 1999. Four years ago, that figure
was only $30 million, officials said.

In Brazil, the volume of business-to-business e-commerce is expected to hit $100 million by late 1999.

''The numbers show the potential of this market,'' said Luiz Pimentel, direct sales director at Compaq in
Brazil.

The companies said Value Chain Alliance will first focus on specific sectors of the Brazilian economy,
such as automobiles, food, insurance and retail.

Company officials said they were already working with 12 companies in those sectors. They refused to
name them, but said the first deal was expected in April.

Value Chain Alliance's product is expected to cost companies some $60,000 to set up, the companies
said. That price includes servers from Compaq, routers from Cisco based on a Microsoft's Windows NT
platform, as well as a security code from Modulo and electronic data interchange (EDI) software from
Interchange. Services and maintenance will be charged separately.

''That's the price expected for the product as a whole. It could drop if the client already has a network
installed, for example,'' said Microsoft's Pombo.

The companies will invest $300,000 in promoting the product in the first half of 1999.

''This money will go mostly to increasing the exposure of the Alliance and promote seminars about the
subject,'' said Jaime Araujo, director of strategic alliances at Modulo.