To: kemble s. matter who wrote (108943 ) 3/10/1999 8:50:00 PM From: TechMkt Read Replies (1) | Respond to of 176387
For anyone who hasn't read it. Those strategic partnerships just keep happening for DELL. Anyone who thinks DELL has finished it's run has not been on this thread very long. Fez ___________________________Dell, Amazon partner to share Web customers By Andrew Hay NEW YORK, March 10 (Reuters) - Personal computer maker Dell Computer Corp. <DELL.O> and Internet retailer Amazon.com Inc. <AMZN.O> on Wednesday joined forces to share the millions of customers they each draw to their online shopping sites. In a joint marketing pact, the companies agreed to provide links from their Web sites to new home pages advertising their products. The deal gives Dell another outlet in its hugely successful campaign to sell PCs straight from the factory to the customer. Amazon, which is diversifying out of its core music, video and book product lines, gets a direct link to a blue-chip computer product as well as a powerful partner. Under the deal, people shopping on Dell and Amazon.com Web sites will find an icon that directs them to new Web pages that advertise the companies' products. Dell said the marketing pact took a matter of months to put together and will continue to develop at the same pace. "We would certainly look to maintaining that kind of trajectory as we move forward," Bob Langer, who runs Dell's online shopping and information sites, told reporters in a conference call. He said it was the first time Dell, the No. 1 direct seller of PCs, had entered such a partnership with an Internet company. It was also the first time Amazon.com had entered this type of Web marketing pact with a computer systems firm. Langer declined to give specific targets the companies are aiming at as they develop their Web partnership. Financial terms of the agreement were not disclosed. Shares of Dell were at $43.50 in early afternoon trading, down 56 cents on the Nasdaq in heavy trading of 21.2 million shares as it led the most active list. Amazon.com, also on the most active list, was up $6.0625 at $136. Separately, Dell Computer Corp. founder Michael Dell and four other executives sold nearly 6 million common shares of the giant personal computer company last month, shares they already announced they planned to sell, a regulatory document filed with the Security and Exchange Commission said. Dell, the chairman and chief executive, sold 2.5 million common shares on Feb. 19 for $81.5956 each, 1.5 million shares on Feb. 22 for $80.7027 and 563,000 shares on Feb. 24 for $86.5484, according to his Securities and Exchange Commission document. When Dell announced his earlier plans to sell the stock, a company spokesman, T.R. Reid, characterized the disposition as a routine, "ongoing pattern of diversification" for the chief executive. One analyst, Anthony Marchese, manager of the Laidlaw Insiders Trend Fund L.P., saw the selling as routine. "If you look at their insider trading history, you'd be hard pressed to find a month without some Dell insider selling shares," Marchese said. Round Rock, Texas-based Dell currently sells more than $14 million in products each day over the Web, which accounts for 25 percent of its business. The company intends to do 50 percent of its business on line by the end of 2000. Dell's Web site attracts more than 25 million visits a quarter, from which some customers may now flow onto Amazon. Seattle-based Amazon is a leader in book and music retailing on the Web, with ambitions to expand into numerous other product areas. In late February, Amazon.com said it had bought a 40 percent stake in closely held Drugstore.com and would market the firm's drugs, cosmetics and personal care products.